News
Columbia Cruise Services Opens Shanghai Office for Adora Fleet
Adora Flora City completed a 12-day sea-trial program with 937 professionals from 12 countries carrying out 149 tests before its scheduled November 6, 2026 delivery.
Partnership
News
MSC Cruises to Debut Yacht Club Venue at 2026 Miami Grand Prix
MSC is using Formula One’s premium audience to turn its Yacht Club brand into a land-based luxury experience, signaling how cruise lines are stretching beyond the ship.
News
Deutschland Starts Final Summer Season for Phoenix Reisen
The farewell underscores how chartered classic ships are becoming harder to sustain, even for operators with loyal German-speaking audiences.
P&O Cruises
P&O Cruises Adds Jason Manford's Comedy Club to 2026 Sailings
The partnership reflects how cruise lines are using recognizable live entertainment to make sea days feel more like destination experiences for UK holidaymakers.
Virgin Voyages
Urban One and Virgin Voyages Launch 2026 ONE Voyage for HBCUs
The sailing shows how affinity cruises are evolving beyond entertainment, turning loyal fan communities into sustained support for historically Black colleges and universities.
MSC Cruises
Maryland Charges Capital Jazz Over $642K in Cruise Refunds
The case highlights the risks travelers face when themed charter cruises collapse, as states push promoters to meet the refund standards consumers expect.
News
Petersburg Approves 50-Year Lease for American Cruise Lines Dock
Petersburg’s deal reflects how smaller Alaska ports are courting cruise growth on their own terms, balancing tourism demand with working harbor needs.
MSC Cruises
MSC Foundation Grows Over 600 Corals at Ocean Cay Center
Ocean Cay shows how private cruise destinations are being recast as conservation platforms, linking guest education with local science partnerships in reef restoration.
Princess Cruises
Princess and Holland America Pledge $175K for Ketchikan Legion Rebuild
The pledge underscores how major cruise lines are tying Alaska growth to local institutions, reinforcing relationships in ports that anchor their summer business.
News
Great Lakes Cruising Poised for Record $300 Million Impact in 2026
The forecast signals how the Great Lakes are moving from niche itineraries to a fuller cruise market, giving inland ports a larger stake in seasonal tourism.
News
Hurtigruten Features Seaweed in 60 Onboard Dishes and Drinks
By turning a coastal staple into a culinary signature, Hurtigruten is leaning into place-based dining as cruise lines compete on sustainability and regional authenticity.
News
Ambassador Cruise Line to Partner With England Golf From 2026
Ambassador is leaning into affinity travel, using golf’s club networks to reach a loyal leisure audience as cruise brands look beyond traditional holiday marketing.