News
Cruise Planners Trains 153 Advisors at River Cruise Academy
As more brands rush into European river cruising and some ports tighten access, hands-on advisor training is becoming a competitive edge in selling an unfamiliar product.
Partnership
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Disney Cruise Line Extends San Diego Sailings Through 2031
Disney's longer commitment signals renewed momentum for West Coast cruising, helping San Diego compete as a homeport and stabilize waterfront tourism jobs.
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Margaritaville at Sea Signs 10-Year Wärtsilä Maintenance Deal
As smaller cruise brands scale up, long-term service partnerships are becoming a hedge against downtime. Supplier analytics are pushing upkeep from reactive to predictive.
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Avora Launches Continuum Membership for Lumina World-Cruise Ship
Continuum reflects a shift toward live-aboard cruising, using membership access to broaden the market beyond full-time owners and tap the rise of remote work.
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Fishermen Block Corsica Ports, Forcing Princess to Skip Ajaccio
Corsica’s port blockade shows how rising costs and industry pressure can ripple beyond fishing, exposing how fragile Mediterranean cruise and ferry networks are for island economies.
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Adora Mediterranea Launches Xiamen Sailings to Manila, Boracay
With Xiamen becoming a springboard to Southeast Asia, Adora is testing how quickly Chinese outbound cruising is rebounding and where new tourism spending will land.
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Carnival’s Celebration Key Becomes First Sensory-Inclusive Cruise Port
As cruise lines build private ports into must-see stops, sensory accessibility is becoming a new benchmark for guest experience, pushing the industry beyond ramps and elevators.
News
Asuka III to Take Over Annual World Cruise After Asuka II's Farewell
With two ships built for different travelers, Asuka Cruise is betting that shorter, work-friendly sailings can grow Japan’s cruise market while its flagship tradition stays intact.
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Royal Caribbean, Bank of America Roll Out Royal ONE Visa Cards
Cruise lines are using credit cards to turn everyday spending into repeat sailings. Royal Caribbean is betting a portfolio-wide program keeps guests from rivals.
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Adora Cruises Launches Sea Film Festival Sailings From Shanghai
Adora is betting that cultural intellectual property can turn cruising into a floating festival, reflecting how China’s operators are differentiating to win repeat travelers.
News
Cunard Expands Queen Mary 2’s 2026 Crossings With Theatre at Sea
Cunard is turning sea days into the main attraction, framing the transatlantic run as a floating arts season. It highlights how premium cruising is competing on culture, not just cabins.
News
Norwegian Cruise Line Holdings Adds Five Directors in Elliott Deal
The deal underscores how activist investors are tightening their grip on cruise operators, pushing governance resets as Wall Street demands cleaner execution and higher returns.