News
AIDAperla Shifts to Kiel for Winter After Middle East Season Canceled
Guests booked on canceled Middle East sailings will receive a voucher worth ten percent of their previous cabin price for a new booking by December 31, 2026.
AIDAnova
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AIDA Cruises Plans Six Themed Winter 2026-27 Sailings
From late November to mid-February, AIDAnova will carry Winter Wonderland elements. The setup includes a Christmas market setting, Karl's Gondola and curling.
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AIDA Plans Dance and True-Crime Sailings for January 2027
The dance program will feature “Let’s Dance” personalities including Joachim Llambi and Ross Antony, with classes in venues such as the Cube and Beach Club.
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AIDA Cruises Returns as Kiel Week Sponsor for 2026 Festival
Kiel Week draws more than three point five million visitors annually, and AIDA's "Between Sky and Sea" production will include drones and lasers.
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AIDA Opens Bookings for 2027 Festival Cruise From Hamburg
The lineup and starting fare remain undisclosed, while the program is planned around live acts spanning hip-hop, electronic dance music, pop and Schlager.
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AIDA to Air Germany’s 2026 World Cup Matches on Select Cruises
By turning World Cup nights into shared onboard experiences, AIDA is leaning into football’s pull in the German market to make summer cruises feel more locally connected.
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Princess Cruises Orders Three LNG-Capable Megaships for $2.3B
The order highlights how cruise brands are booking scarce shipyard slots years ahead, a bet that demand for ever-larger ships will hold through the next decade.
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AIDA Cruises Opens Innovation Hub for Decarbonization and AI
As climate rules tighten, cruise operators are courting start-ups and universities to find workable low-carbon and digital solutions, turning innovation into a new battleground.