News
AIDA Plans Dance and True-Crime Sailings for January 2027
The dance program will feature “Let’s Dance” personalities including Joachim Llambi and Ross Antony, with classes in venues such as the Cube and Beach Club.
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News
AIDA to Air Germany’s 2026 World Cup Matches on Select Cruises
By turning World Cup nights into shared onboard experiences, AIDA is leaning into football’s pull in the German market to make summer cruises feel more locally connected.
News
AIDA Cruises Opens Innovation Hub for Decarbonization and AI
As climate rules tighten, cruise operators are courting start-ups and universities to find workable low-carbon and digital solutions, turning innovation into a new battleground.
News
AIDA Sets Hamburg Celebrations for 30th Anniversary in 2026
AIDA is turning its anniversary into a Hamburg-wide showcase that underscores how cruise brands rely on marquee homeports and travel sellers to defend share in a crowded market.