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AIDA Appoints Dr. Anika Birkholz as VP of Revenue and Customer Care
AIDA is tying pricing science to post-booking support as German cruise demand shifts toward earlier, higher-value trips, signaling a race to win loyalty beyond the fare.
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Norwegian Bliss Returns to Puerto Vallarta After Security Reroutes
The return of a big-ship call shows how quickly cruise lines can pivot after security scares, and how vital Mexican Riviera ports are to West Coast itineraries.
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Ritz-Carlton Yacht Collection Maps Luminara’s Summer 2027 Voyages
Ritz-Carlton’s far-flung Luminara plan shows hotel brands racing into ultra-luxury cruising, betting that smaller ships and marquee ports can win high-end travelers.
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Scenic Group Ends U.S. Two-for-One Pricing, Adds Four Fare Types
Scenic’s move away from two-for-one promotions reflects cruising’s broader turn toward airline-style pricing, where transparency on rules and value matters as much as the fare.
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Carnival Marks 20 Years at Grand Turk Cruise Center
Grand Turk shows how a purpose-built cruise port can reshape a small island economy, as major lines lean on dependable Caribbean stops while promising deeper community ties.
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Riviera Travel Offers Advisors $75 per Booking for 2026-27
European river cruise brands are fighting for early North American bookings as wave season heats up, and Riviera is leaning on advisor rewards to lock in long-lead demand.
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Orient Express Corinthian Hits 12 Knots Under Sail in Sea Trials
As luxury cruise capacity surges, Orient Express is betting that modern sail power and lower-emission design will help its first ship stand out in a crowded pipeline.
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Princess Cruises Adds Bridgetown as Seasonal Homeport From 2027
Princess’s move underscores Barbados’s rise as a winter cruise gateway for the United Kingdom, as lines compete for Caribbean homeport space linked to airlift.
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R Yacht Picks cruisePAL Systems for Sefu Ahead of 2027 Debut
As Japan’s cruise newcomers bet on boutique, year-round sailing, integrated reservations and onboard technology are becoming the backbone for consistent, hotel-style service at sea.
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Royal Caribbean Swaps Falmouth for Cozumel on Legend of the Seas
The shift highlights Royal Caribbean’s push to control more of the guest experience in Mexico, steering ships toward ports tied to its growing private-destination footprint.
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Celestyal Cancels Remaining March Arabian Gulf Cruises Amid Tensions
Celestyal’s pullback shows how fast geopolitical risk can upend cruise plans, raising doubts about the Arabian Gulf winter season as lines pivot to the Mediterranean.
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Port of Mobile Sees First Simultaneous Docking by Two Cruise Lines
Mobile’s dual-ship day hints at a Gulf Coast cruise rebound, as big-line homeporting and boutique itineraries give the region more ways to capture tourism dollars.