News
Carnival Marks 20 Years at Grand Turk Cruise Center
Grand Turk shows how a purpose-built cruise port can reshape a small island economy, as major lines lean on dependable Caribbean stops while promising deeper community ties.
Partnership
News
NCLH Charters Seven Seas Navigator for Avora Lumina in 2028
As new ships arrive, cruise operators are finding second lives for older vessels in the growing liveaboard market, turning suites into floating homes for long-stay travelers.
News
Azamara Launches 10-Member Travel Advisor Council in North America
As cruise brands fight for premium travelers, Azamara is betting that closer ties with advisors will sharpen its product and speed up response to changing guest tastes.
News
Liverpool Cruise Port, Fred. Olsen Launch 2026 Community Program
As European ports face tougher scrutiny over cruise impacts, Liverpool is betting that visible, yearlong community work can help secure a social license for growth.
Partnership
Princess Cruises Sets Guinness Record for 3,410 Margaritas
The Guinness milestone shows how cruise lines are turning signature cocktails into floating brand campaigns, as onboard beverage sales become a competitive battleground.
News
Avora and Villa Vie Form Reciprocal-Access Marketing Alliance
Residential cruising is starting to look like a networked lifestyle brand, with operators teaming up to offer more routes and flexibility without merging or losing identity.
News
P&O Cruises Renews TUI, Virgin and Norse for Caribbean Fly-Cruises
After passenger complaints reshaped its air strategy, P&O is betting that a smoother long-haul flight will be the differentiator as Caribbean fly-cruises grow more competitive.
News
Azamara Names 2025 Travel Partner Award Winners Across 15 Categories
Azamara’s trade-first push shows how cruise lines are doubling down on advisors to win premium, destination-heavy travelers, turning partnerships and training into growth engines.
News
Holland America Sets July 4, 2026 Boston Cruise for America’s 250th
Cruise lines are turning big civic anniversaries into immersive sailings and co-branded collectibles, betting that nostalgia and storytelling can lift onboard spending and loyalty.
News
Viking Named Official Cruise Line of PGA TOUR Through 2030
Cruise brands are leaning on prestige sports to reach high-spending travelers, and Viking's golf tie-up signals intensifying competition for affluent, experience-led guests.
News
Five Cruise Lines to Show All 2026 World Cup Matches at Sea
Live World Cup broadcasts signal how cruise lines are turning ships into always connected resorts, removing a major reason fans avoid peak summer sailings.
News
Ryder Cup Planners Consider Cruise Ships as Floating Hotels in Foynes
The Ryder Cup plan highlights how mega-events are turning ports into pop-up hotel districts, testing whether regional transport can keep pace with global sports tourism.