Princess Cruises Debuts POURS Beverage Menu Fleetwide in 2026

Princess Cruises will introduce a new fleetwide beverage program called POURS in summer 2026, replacing its Love Line Collection with a unified lineup that combines premium spirits and cocktails with expanded zero-proof and nonalcoholic options.

The cruise line said POURS is designed to put alcoholic and alcohol-free choices on a single, cohesive menu across its 17-ship fleet, aiming to modernize presentation while still allowing guests to personalize what they drink.

A unified beverage identity, with personalization built in

Princess framed POURS as a refresh that standardizes beverage offerings across ships, while organizing the menu so guests can explore traditional spirits alongside alcohol-free options without having to switch to a separate concept.

Sami Kohen, Princess Cruises Vice President of Food and Beverage, connected the change to evolving demand. “POURS is about meeting our guests wherever they are in the moment,” Kohen said. He added: “Today’s travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium.”

Premium spirits and founder-led brands featured in the lineup

On the alcoholic side, Princess said POURS will include cocktails, wine, beer, and ready-to-drink selections built around founder-led premium labels and modern mixology techniques. In announcing the program, Princess highlighted several celebrity-backed brands spanning tequila, whiskey, vodka, and wine.

• Pantalones Organic Tequila by Camila and Matthew McConaughey
• Slainte Irish Whiskey by Liev Schreiber
• Meili Vodka by Jason Momoa
• Archer Roose, in partnership with co-owner Elizabeth Banks
• Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi
• Melorosa Wines, which Princess listed as crafted by Jason Aldean, Kasi Wicks and Chuck Wicks (the label was also described elsewhere in the announcement materials in connection with Jason Aldean and Jesse Bongiovi)

Princess also said some favorites from the outgoing Love Line Collection will remain available as POURS rolls out, alongside newly presented drinks under the updated program identity.

Zero-proof options move to the center of the menu

Princess positioned nonalcoholic offerings as a core part of POURS, including alcohol-free spirits, wines, and beers, plus mocktails and other “wellness-forward” creations. One specific product highlighted by the cruise line is Kylie Minogue’s Sparkling Rosé (nonalcoholic).

Zero-Proof Creations and “mood and intention” cues

As part of the broader POURS menu, Princess is introducing a set of drinks it calls Zero-Proof Creations, described as nonalcoholic recipes that pair flavor complexity with functional ingredients, including botanicals and adaptogens selected to support well-being while maintaining a crafted cocktail experience.

Princess said these drinks will be organized using mood-style cues:

• Energize
• Focus
• Invigorate
• Recover
• Calm

Princess also pointed to functional ingredients that may appear in these drinks, including ashwagandha powder, reishi powder, lemon balm tincture, ginseng root, and maca root.

Examples of zero-proof recipes Princess has highlighted

In describing the direction of the nonalcoholic program, Princess shared examples of named Zero-Proof Creations including Golden Orchard, Serene Bloom, Tropical Balance, Lime Serenity, and Garden Ember.

The cruise line also highlighted additional crafted nonalcoholic cocktails built around Lyre’s Blanco Agave, including Passion Fruit Margarita, Tropical Margarita, Ambar Maria, and Cafè con Banana.

Onboard availability, packages, and timing

Princess said POURS will be offered across multiple onboard venues rather than being limited to a single bar concept. The company also said the approach is intended to be consistent across the fleet, while still allowing shipboard teams to deliver a tailored experience within the unified menu framework.

For guests booking drink-inclusive fares, Princess said POURS will be included with Princess Premier and Princess Plus packages.

Princess announced the program from Fort Lauderdale on April 16, 2026, and confirmed a summer 2026 rollout. The cruise line has not provided ship-by-ship start dates in the materials announcing the program.

How POURS fits into broader onboard and industry trends

Princess’ move toward a combined premium and zero-proof menu reflects a broader push across cruising to refresh onboard experiences and respond to changing guest preferences. Princess is part of Carnival Corporation, which has also pointed to capital-intensive efforts such as LNG-powered newbuilds and refurbishment projects for Holland America Line ships.

Princess has positioned POURS as a way to differentiate its onboard offering as rivals such as Royal Caribbean and Norwegian Cruise Line also explore updates to onboard amenities. For Princess, the company’s messaging around POURS emphasizes both premium indulgence and alcohol-free choices presented side by side, with the line expecting the standardized, fleetwide program to help define a consistent beverage identity as the 2026 launch approaches.

Frequently Asked Questions (FAQs)

What is Princess Cruises’ POURS beverage program?

POURS is Princess Cruises’ new signature beverage program that combines premium spirits, cocktails, wine and beer with expanded zero-proof and nonalcoholic options under one unified menu identity, replacing the Love Line Collection.

When will POURS launch on Princess Cruises ships?

Princess said POURS will roll out fleetwide in summer 2026 across its 17-ship fleet. The company has not published an exact start date by ship in the materials announcing the program.

Is POURS included with Princess Plus or Princess Premier?

Yes. Princess stated that POURS will be included with both Princess Plus and Princess Premier packages.

What are Princess’ “Zero-Proof Creations”?

Zero-Proof Creations are nonalcoholic drinks Princess described as being built around “mood and intention,” incorporating botanicals and adaptogens such as ashwagandha, reishi, lemon balm, ginseng, and maca, and organized using cues such as Energize, Focus, Invigorate, Recover, and Calm.

What premium brands are featured as part of POURS?

Princess’ announcement materials highlighted founder-led and celebrity-backed brands including Pantalones Organic Tequila by Camila and Matthew McConaughey, Slainte Irish Whiskey by Liev Schreiber, Meili Vodka by Jason Momoa, Archer Roose (linked to co-owner Elizabeth Banks), Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, and Melorosa Wines tied to Jason Aldean (with the announcement materials listing the label as crafted by Jason Aldean, Kasi Wicks and Chuck Wicks, while also describing it elsewhere in connection with Jesse Bongiovi).