News
Hurtigruten Features Seaweed in 60 Onboard Dishes and Drinks
By turning a coastal staple into a culinary signature, Hurtigruten is leaning into place-based dining as cruise lines compete on sustainability and regional authenticity.
Partnership
News
Ambassador Cruise Line to Partner With England Golf From 2026
Ambassador is leaning into affinity travel, using golf’s club networks to reach a loyal leisure audience as cruise brands look beyond traditional holiday marketing.
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Telenor Maritime Expands Quvia Deal for Real-Time Cruise Wi-Fi
With streaming and shipboard apps pushing satellite links to the edge, cruise operators are embracing automated network control to keep connectivity reliable at sea.
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Virgin Voyages and TikTok Host 1,000-Creator Scarlet Lady Sail
Cruise marketing is moving from glossy ads to creator proof, and Virgin is betting a ship can double as a TikTok studio even if unfiltered posts add reputational risk.
News
MSC Group and Casa de Campo form venture to upgrade Catalina Island
As cruise brands race to control the shore experience, Catalina’s makeover signals the Dominican Republic’s bid to compete with purpose-built island stops. It stays open to rivals.
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StarDream Expands NKUHT Partnership to Grow Cruise Internships
As cruise capacity returns to Asia, operators are racing to lock in trained service talent. StarDream’s campus-to-ship model signals Taiwan’s bid to be a regional staffing hub.
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ABS, United Waterways Plan River Academy Venture to Train Inland Crews
The tie-up shows how Europe’s inland operators are grappling with a shortage of licensed officers, making training capacity a competitive battleground for fleets.
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Oceania Sonata to Debut 18-Seat French Fine-Dining La Table
Luxury cruising is turning into a culinary arms race, where scarce tables and rigorous chef training signal brand prestige. Oceania is betting that dining will drive ship choice.
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Princess Cruises Debuts POURS Beverage Menu Fleetwide in 2026
As cruise lines compete to refresh onboard perks, the bar menu is becoming a wellness touchpoint where zero-proof choices are treated as premium rather than an afterthought.
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Atlas Opens 2026 Bookings for Hybrid Sailing Yacht Adventurer
Atlas's wind-assisted hybrid yacht shows how expedition cruising is betting on quieter, lower-fuel tech as lines chase growth in Asia beyond the polar playbook.
News
Explora Journeys Takes Title Sponsorship of Switzerland SailGP Team
As cruise brands chase premium audiences, SailGP’s waterfront spectacle gives Explora Journeys visibility in global cities and a fresh path beyond traditional cruise advertising.
News
New Bedford Deal Brings American Cruise Lines Back to Pier 3
The Pier 3 workaround shows how aging waterfront infrastructure can quickly disrupt coastal cruise itineraries, pushing ports to balance tourism dollars with working-harbor priorities.