News
AmaWaterways Christens New Ship AmaSofia at ASTA River Cruise Expo
AmaWaterways is betting on travel advisors as river cruising heats up, using a ship debut to deepen trade ties just as competitors race to add capacity across Europe.
News
Virtuoso Taps Thatcher Brown to Advise COO on Cruise Strategy
As cruise demand reshapes luxury travel sales, Virtuoso is tightening its global partnership playbook and elevating top advisors to steer how brands win share through agencies.
Pricing
AmaWaterways Rolls Out Early-Booking Perks for 2026-27 Cruises
River cruise lines are pushing bookings further out as airfare volatility and limited cabin supply squeeze planning. AmaWaterways is betting on bundles to lock in demand.
News
River Cruise Lines Unveil 2025–2026 Itineraries Across Four Continents
With river cruising’s popularity on the rise, new 2025–2026 itineraries span multiple continents, offering themed journeys designed for families, solo travelers, and cultural explorers alike.
News
AmaMagdalena Debuts as Colombia’s First Luxury River Cruise on Magdalena
AmaMagdalena’s debut marks a milestone in sustainable tourism and public-private collaboration, positioning Colombia’s Magdalena River as a new destination for upscale, culturally immersive cruises.
News
Major Travel Brands Launch European River Cruises
Major tour and cruise brands entering European river cruising reflect surging demand, promising greater choice and new experiences for travelers in a market long led by established operators.