News
AmaWaterways Tops First U.S. News River Cruise Ranking
For the inaugural list, traveler ratings and expert scores carried the most weight, but U.S. News did not release point totals or exact criterion weights.
AmaWaterways
News
AmaWaterways Launches Memorial Day Sale on 300 River Cruises
Colombia sailings take place aboard AmaMagdalena, a 60-guest vessel introduced in 2025, with visits to the UNESCO-listed town of Mompox.
News
AmaWaterways Adds Carnival Veterans to Lead Fleet Expansion
The expansion includes three ships planned for 2027 on the Rhine, Danube and Mekong, plus new vessels for the Nile, Chobe and Portugal's Douro River.
News
Riviera Offers May Booking Incentives to North American Advisors
Riviera’s push reflects how river cruise lines are leaning harder on advisor loyalty as North American demand grows and competition for bookings intensifies.
News
AmaWaterways Christens Second Magdalena River Ship in Colombia
AmaWaterways’ growing Magdalena program signals a broader revival of Colombian river tourism, linking cruise demand with local culture and communities long off the global map.
News
AmaWaterways Brings Cooking With Mamie to Paris & Normandy Cruises
River cruise lines are leaning deeper into intimate, locally rooted experiences as travelers look beyond sightseeing for a more personal connection to destination culture.
News
AmaWaterways Plans to Grow Fleet to Over 50 Ships by 2032
As river cruise growth shifts beyond crowded European waterways, access to the Nile, Mekong, and African routes is becoming the next battleground for capacity and brand loyalty.
News
AmaWaterways Names Toni Stoeckl Chief Creative Marketing Officer
AmaWaterways is leaning on hotel-style brand storytelling and data-driven digital sales, a sign river cruising is becoming a sharper battle for direct guests and loyalty.
News
Cruise Planners Trains 153 Advisors at River Cruise Academy
As more brands rush into European river cruising and some ports tighten access, hands-on advisor training is becoming a competitive edge in selling an unfamiliar product.
News
AmaWaterways Christens New Ship AmaSofia at ASTA River Cruise Expo
AmaWaterways is betting on travel advisors as river cruising heats up, using a ship debut to deepen trade ties just as competitors race to add capacity across Europe.
News
Virtuoso Taps Thatcher Brown to Advise COO on Cruise Strategy
As cruise demand reshapes luxury travel sales, Virtuoso is tightening its global partnership playbook and elevating top advisors to steer how brands win share through agencies.
Pricing
AmaWaterways Rolls Out Early-Booking Perks for 2026-27 Cruises
River cruise lines are pushing bookings further out as airfare volatility and limited cabin supply squeeze planning. AmaWaterways is betting on bundles to lock in demand.