News
AIDA Cruises Returns as Kiel Week Sponsor for 2026 Festival
Kiel Week draws more than three point five million visitors annually, and AIDA's "Between Sky and Sea" production will include drones and lasers.
AIDAbella
News
AIDAsol Reaches 15 Years in Service for AIDA Cruises
AIDAsol was the first AIDA Cruises ship fitted with shore power, allowing its engines to be shut down while alongside at equipped ports.
News
AIDAbella Returns After Seven-Week Refit With Efficiency Upgrades
Cruise lines are betting on refits, not new ships, to keep older vessels competitive as sustainability pressure grows. AIDA’s circular-economy approach signals a shift.
News
AIDA Appoints Dr. Anika Birkholz as VP of Revenue and Customer Care
AIDA is tying pricing science to post-booking support as German cruise demand shifts toward earlier, higher-value trips, signaling a race to win loyalty beyond the fare.