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Margaritaville at Sea to Launch First National Campaign in May
The creative uses natural lighting and documentary-style framing, and Beachcomber is expected to give the line a third Florida homeport at PortMiami in early 2027.
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The creative uses natural lighting and documentary-style framing, and Beachcomber is expected to give the line a third Florida homeport at PortMiami in early 2027.
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As Margaritaville at Sea moves toward a larger fleet presence, its heroes program shows how niche cruise brands are using recognition to build loyalty and stand apart.
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AmaWaterways’ growing Magdalena program signals a broader revival of Colombian river tourism, linking cruise demand with local culture and communities long off the global map.
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Carnival is using its Excel-class growth to deepen its Caribbean strategy, pairing larger ships with private-destination calls that keep more guests inside its own ecosystem.
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The switch underscores how crowded Caribbean port schedules can reshape late-season deployments, with cruise lines relying on flexible alternatives to keep sailings intact.
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As governments turn to private partners for cruise port upgrades, capital access is becoming a decisive advantage in the race for long-term concessions.
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The case highlights the risks travelers face when themed charter cruises collapse, as states push promoters to meet the refund standards consumers expect.
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The recommendation tests how far cruise lines can use ticket fine print to steer serious passenger-safety claims away from public courts.
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Celebrity Infinity’s milestone underscores how seasoned ships still anchor premium cruise growth in Europe, where demand has turned the Mediterranean into a year-round market.
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Star Trek’s long-running cruise underscores the strength of themed charters, where nostalgia and fandom can support full-ship entertainment at sea.
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As Caribbean ports compete for cruise spending, Dominica is betting that small scale, community led experiences can turn quick calls into lasting, sustainable benefits on shore.
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A quicker rollout for the next Icon-class ship underscores Royal Caribbean’s push to keep new megaships coming. It also highlights the battle for Caribbean capacity and private island appeal.