Scenic Group Launches 10-Episode Cruise Series on CNBC
The opening two episodes focus on Emerald Yacht Cruises in Greece, while later programming spans the Danube, Bordeaux, Antarctica and European Christmas markets.
Scenic Group will launch a 10-episode national television campaign on CNBC in the United States on Sunday, November 8, featuring river and yacht cruises from its Scenic and Emerald brands. The premiere is scheduled for 11 a.m. Eastern/8 a.m. Pacific.
The series is intended to help prospective travelers understand the differences across the group’s products. “With this long-format campaign, viewers will have an opportunity to experience what it is like to sail with us,” said Robert Castro, vice president of marketing, USA and LATAM, Scenic Group.
Each episode will also be available on demand through the Scenic and Emerald YouTube channels the day after its television broadcast.
The opening two installments will focus on Emerald Yacht Cruises in Greece, with the second airing November 15. Later programming will feature the brand’s Caribbean yacht voyages as well as its river cruises on the Rhine and in southern France.
Scenic’s river episodes will cover the Danube and Bordeaux. The campaign will also include European Christmas markets.
The ocean programming will extend to Antarctica aboard Scenic Eclipse. That episode will feature Scenic’s Discovery Yacht experience.
Castro said the programming is intended to appeal to travelers interested in “discovery, culture, culinary experiences, or simply a more intimate way to see the world.”
The series will conclude January 24, 2027, with an episode devoted to Scenic’s Mediterranean Discovery Yacht experience.
