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Margaritaville Taps MJM Marine and Mivan for Beachcomber Refit
Costa Fortuna is due to enter a twelve-week drydock in late September 2026, and Margaritaville has not yet named the yard for the work.
News
Costa Fortuna is due to enter a twelve-week drydock in late September 2026, and Margaritaville has not yet named the yard for the work.
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As Margaritaville at Sea moves toward a larger fleet presence, its heroes program shows how niche cruise brands are using recognition to build loyalty and stand apart.
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The transfer shows Margaritaville at Sea moving beyond its short-cruise niche, using former Costa tonnage to build a larger presence in the competitive Florida-Caribbean market.
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Costa’s move signals the Mediterranean’s growing pull for summer capacity, with flexible multi-port embarkation designed to keep big ships full as demand shifts east.
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As onboard entertainment becomes a battleground, Margaritaville is tapping Nashville’s live-music culture to give its next ship a venue feel, not a showroom.
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As cruise fares soften, lines are chasing high-margin luxury with ultra-rare suites that sell access and storytelling, letting smaller brands compete for premium spend.