P&O Cruises Opens Agent Prize Draw for Select Price Bookings
Five runners-up will receive fifty-pound retail vouchers, and another ten agents will get one hundred Shine Rewards Club points for qualifying spins.
P&O Cruises has opened a Shine Rewards Club prize draw for travel agents booking Select Price holidays during the school holiday sales period, with one winner to receive a short break for two. The incentive applies to qualifying bookings made from July 13 to Aug. 21, 2026, and the prize covers a P&O Cruises sailing of up to five nights departing from Southampton.
The agent campaign sits alongside an overlapping family-sales push from P&O Cruises, including selected 2027 school holiday cruises with children’s fares from £299.
“The school holidays are one of the busiest times of the year for travel agents,” said Ruth Venn, P&O Cruises’ associate vice president of sales and distribution. “While they’re helping customers find their perfect P&O Cruises holiday, we want to thank them for their support.”
How agents qualify
Agents qualify by making a Select Price booking and completing the associated spin in Shine Rewards Club during the promotion window. Each qualifying spin enters the agent into the draw.
Five runners-up will receive £50 retail vouchers, and another 10 agents will receive 100 Shine Rewards Club points each. Shine Rewards Club is P&O Cruises’ trade loyalty platform, where agents earn points from eligible bookings and training activity and redeem them for rewards including vouchers, merchandise, experiences and cruise holidays.
Select Price is P&O Cruises’ more flexible fare type, with benefits that can include cabin-number selection, priority dining preferences, priority upgrade status and a choice of onboard spending money, Southampton parking or return coach transfers on eligible cruises.
Family offers add booking inventory
P&O Cruises is also running a guest promotion from July 13 to Aug. 25, 2026, for selected 2027 school holiday cruises. Venn said those offers give travel agent partners “more opportunities to create value for their customers” across peak and off-peak departures.
On selected holidays departing between April 2027 and March 2028, guests can receive up to £200 per cabin to spend onboard. The line is also offering a 10 percent deposit option until Aug. 31, 2026, and introducing an “extra guests sail free” promotion on selected off-peak departures.
Where applicable, the offers can be combined with P&O Cruises’ existing 10 percent past guest discount. The cruise fare includes accommodation, full-board meals, pools, entertainment such as theatre shows and live bands, and complimentary children’s clubs.
P&O Cruises is also selling new all-inclusive packages that include drinks, specialty dining credit and Wi-Fi. The Classic Package is priced at £49 per person per day, with P&O Cruises putting the saving at up to 32 percent compared with buying the elements separately onboard.
