Harding+ and Sprayground Launch Arvia Pop-Up Through October 2026
After its European run, the pop-up is due to return to the UK before moving to the Caribbean for a broader themed retail activation.
Cruise retailer Harding+ and Sprayground will operate a limited-time retail pop-up aboard P&O Cruises’ Arvia during sailings in Norway and the Mediterranean. The European leg is scheduled to run until late October 2026.
The pop-up will pair the fashion and accessories brand’s merchandise with branded displays, visual features and digital elements. Guests will be able to visit daily during a series of seven- and fourteen-night cruises.
Harding+ said the activation caters to a P&O Cruises audience spanning different generations, lifestyles and shopping habits. The retailer works with cruise lines and brand partners on onboard merchandising and store operations, including product selection.
New York-based Sprayground’s range includes streetwear accessories. Harding+ cited the brand’s limited-edition collections and collaborations across areas including sport, art and entertainment as part of the approach behind the pop-up. The announcement did not include a statement from a named executive at Harding+, Sprayground or P&O Cruises.
Following the European sailings, the pop-up is due to return to the UK before moving to the Caribbean. Sprayground will then participate in a broader Caribbean-themed retail activation covering several merchandise categories.
