News
Avora Launches Continuum Membership for Lumina World-Cruise Ship
Continuum reflects a shift toward live-aboard cruising, using membership access to broaden the market beyond full-time owners and tap the rise of remote work.
Partnership
Princess Cruises
Fishermen Block Corsica Ports, Forcing Princess to Skip Ajaccio
Corsica’s port blockade shows how rising costs and industry pressure can ripple beyond fishing, exposing how fragile Mediterranean cruise and ferry networks are for island economies.
News
Adora Mediterranea Launches Xiamen Sailings to Manila, Boracay
With Xiamen becoming a springboard to Southeast Asia, Adora is testing how quickly Chinese outbound cruising is rebounding and where new tourism spending will land.
Carnival Cruise Line
Carnival’s Celebration Key Becomes First Sensory-Inclusive Cruise Port
As cruise lines build private ports into must-see stops, sensory accessibility is becoming a new benchmark for guest experience, pushing the industry beyond ramps and elevators.
News
Asuka III to Take Over Annual World Cruise After Asuka II's Farewell
With two ships built for different travelers, Asuka Cruise is betting that shorter, work-friendly sailings can grow Japan’s cruise market while its flagship tradition stays intact.
Royal Caribbean
Royal Caribbean, Bank of America Roll Out Royal ONE Visa Cards
Cruise lines are using credit cards to turn everyday spending into repeat sailings. Royal Caribbean is betting a portfolio-wide program keeps guests from rivals.
News
Adora Cruises Launches Sea Film Festival Sailings From Shanghai
Adora is betting that cultural intellectual property can turn cruising into a floating festival, reflecting how China’s operators are differentiating to win repeat travelers.
News
Cunard Expands Queen Mary 2’s 2026 Crossings With Theatre at Sea
Cunard is turning sea days into the main attraction, framing the transatlantic run as a floating arts season. It highlights how premium cruising is competing on culture, not just cabins.
Norwegian Cruise Line
Norwegian Cruise Line Holdings Adds Five Directors in Elliott Deal
The deal underscores how activist investors are tightening their grip on cruise operators, pushing governance resets as Wall Street demands cleaner execution and higher returns.
Holland America Line
Holland America to Age Jefferson's Ocean Bourbon at Sea Fleetwide
Cruise lines are turning premium spirits into voyage-linked souvenirs, using exclusives to deepen onboard experiences and capture higher-margin beverage spending.
News
Margaritaville at Sea Launches Nashville Auditions for Beachcomber
As onboard entertainment becomes a battleground, Margaritaville is tapping Nashville’s live-music culture to give its next ship a venue feel, not a showroom.
Disney Cruise Line
Oriental Land Forms Subsidiary for Disney-Branded Japan Cruises
Oriental Land’s move into Disney-branded cruising signals a new battleground for family travel in Japan, as operators chase year-round leisure growth beyond theme parks.