Margaritaville at Sea to Launch First National Campaign in May
The creative uses natural lighting and documentary-style framing, and Beachcomber is expected to give the line a third Florida homeport at PortMiami in early 2027.
Margaritaville at Sea will launch its first national brand campaign in May, expanding its consumer marketing with a multi-channel push called “Welcome to Somewhere.” The campaign is scheduled to run across connected TV, digital out-of-home, programmatic advertising, streaming audio, YouTube and direct mail.
Margaritaville at Sea currently sails the Margaritaville at Sea Paradise from the Port of Palm Beach and the Margaritaville at Sea Islander from Port Tampa Bay, with the Margaritaville at Sea Beachcomber planned for PortMiami.
“The best vacations don’t wait until you arrive. They begin the moment you step onboard,” said Christopher Ivy, CEO of Margaritaville at Sea. “That’s what this campaign captures — the sense of ease, freedom, and enjoyment that defines the Margaritaville at Sea experience from start to finish.”
The company said the creative work uses natural lighting, documentary-style framing and hand-drawn typography. Margaritaville at Sea described the campaign as an effort to strengthen its brand voice and present the line as a more relaxed option compared with larger and higher-priced cruise products.
Paradise operates from the Port of Palm Beach to Key West and The Bahamas, while Islander sails from Port Tampa Bay to Key West, Mexico and the Caribbean.
Beachcomber is expected in early 2027. The ship will sail from PortMiami, giving Margaritaville at Sea a third Florida homeport. The company has not tied the campaign to a specific new itinerary announcement.
