HX Expeditions Appoints Cinzia Amadio Global Marketing SVP
The London-based cruise line announced the appointment May 22, saying Amadio will report directly to chief executive Gebhard Rainer and lead marketing worldwide.
HX Expeditions has appointed Cinzia Amadio senior vice president of global marketing, placing her on the executive team with a direct reporting line to CEO Gebhard Rainer. The London-based cruise line announced the appointment May 22. Amadio will lead its marketing functions globally.
Amadio most recently served as chief marketing and growth officer at Roar Africa, where she led brand and performance marketing.
“I'm excited to join HX at such an important moment for the business,” Amadio said. “There's a real opportunity to build on the strong brand foundations already in place and connect brand storytelling, marketing performance, and digital capability more closely.”
Amadio previously spent nine years at Silversea, holding senior leadership roles across global marketing, consumer and trade marketing, marketing planning and execution, and expedition business development.
Rainer said Amadio brings “digital expertise, brand-building capability, and deep experience in both the luxury and cruise sectors” to HX as the company works to strengthen the guest experience and grow the business.
“By working together across these areas, we can deliver clearer, more consistent experiences for our guests and strengthen every stage of their journey with HX,” Amadio said.
