Survey Finds Cruise Travelers Favor Comfort and Space Over Novelty Features
As cruise lines unveil dozens of new ships, recent survey insights reveal travelers are focused on comfort, space, and tangible onboard upgrades rather than headline-grabbing attractions.
A recent survey conducted by cruise.co.uk reveals a shift in passenger preferences, with modern cruise travelers prioritizing upgraded accommodations and spacious public areas over flashy attractions like waterslides. The survey, which gathered responses from 1,200 customers, comes as the cruise industry prepares to launch nearly 40 new ocean and river vessels throughout 2023. These findings highlight changing expectations among travelers as they seek value, comfort, and enhanced onboard experiences on the newest ships.
Survey Highlights: Comfort Over Novelty
The survey found that upgraded cabins lead the list of sought-after features on new ships, with 28% of respondents selecting this preference. Enhanced accommodations promising greater comfort and luxury significantly influence travel decisions. Additionally, 25% of participants valued expanded public areas and spacious venues, signaling demand for roomier layouts that enhance relaxation and ease of movement.
Upgraded entertainment offerings, such as refreshed shows and performances, were chosen by 16% of respondents. Novelty-driven features, like waterparks, ranked much lower, selected by just 10% of travelers. Even less popular were bragging rights associated with sailing on new ships, favored by only 2% of respondents.
Brand Loyalty and Broadened Choices
In an industry that often emphasizes brand loyalty, the survey suggests passengers remain flexible when it comes to exploring new cruise lines. Only 15% of the respondents expressed a commitment to sticking with their favorite cruise line when trying out the latest ships. The majority, 85%, indicated they were open to switching operators to find the best combination of value, features, and experiences.
“It’s clear that travelers are drawn to the added comfort and upgraded experiences that newer ships can bring,” said Tony Andrews, managing director of cruise.co.uk. “Extra space, enhanced cabins, and improved facilities evidently make a difference when passengers are planning a holiday at sea. People want the best value and experience for their money, and they’re open to shopping around to get it.”
Debut Ships Drive Excitement, but Newness Alone Has Limited Appeal
This year marks a particularly busy period for the cruise industry, with nearly 40 new vessels slated to enter service. Some of the most highly anticipated ships include Royal Caribbean International’s Star of the Seas, Virgin Voyages’ Brilliant Lady, MSC Cruises’ World America, Princess Cruises’ Star Princess, and Disney Cruise Line’s Disney Destiny. However, the debut status of these ships appears to have limited sway on passenger bookings. Only 10% of respondents said they were more likely to book a cruise because a ship is new. A significant majority, 75%, were indifferent about a vessel’s debut status, while 16% preferred more established ships.
Practical Enhancements Shape Modern Preferences
The survey highlights a developing trend where functional upgrades, such as improved accommodations and crowd-friendly designs, outshine headline-grabbing features in influencing booking decisions. Travelers increasingly prioritize factors that directly enhance the quality of their onboard experience over elements designed for novelty or spectacle. This shift suggests that cruise operators may need to focus on tangible improvements, including upgraded cabins, expanded public areas, and refreshed entertainment, to capture the interest of discerning passengers.
As the cruise industry collectively introduces nearly 40 new ships, these evolving priorities underscore broader changes in consumer behavior. They also represent a significant opportunity for cruise lines to cater to traveler demand for comfort, space, and value, giving passengers practical and enjoyable reasons to select newer vessels over their competitors.
Frequently Asked Questions (FAQs)
What were the top features passengers wanted on new ships?
The survey revealed that the most desired feature was upgraded accommodation, chosen by 28% of respondents. This was followed by expanded public areas (25%) and refreshed entertainment options (16%). Flashier attractions, such as waterparks (10%) and bragging rights (2%), ranked lower in priority.
How significant is brand loyalty for passengers booking new ships?
Brand loyalty had a limited influence, with only 15% of respondents preferring to remain with their favorite cruise line. Most travelers, 85%, were open to exploring offerings from other operators to find better value and experiences.
Which new cruise ships are launching in 2023?
Nearly 40 ocean and river vessels are expected to make their debut this year. Notable launches include Royal Caribbean International’s Star of the Seas, Virgin Voyages’ Brilliant Lady, MSC Cruises’ World America, Princess Cruises’ Star Princess, and Disney Cruise Line’s Disney Destiny.
Do passengers prioritize the novelty of a new ship over established vessels?
No, only 10% of respondents said they were more likely to book a cruise because a ship is new. The majority of travelers (75%) showed indifference toward a vessel’s age, while 16% even preferred established ships.
Why do travelers prefer upgraded cabins and larger public areas?
Passengers value features that improve overall comfort and ease of movement onboard. Enhanced accommodations and expanded public spaces directly contribute to a better travel experience by prioritizing relaxation, privacy, and convenience over flashy or high-adrenaline amenities.
