PeppaRose Expands Onboard Retail With Mediterranean Scarves
The move reflects a broader shift in onboard retail toward regionally inspired luxury goods, as cruise lines look to turn shopping into part of the destination experience.
PeppaRose has added recent cruise retail placements aboard Regent Seven Seas Cruises and Oceania Cruises, and has introduced two new collections designed for Mediterranean itineraries. The Sorrento Collection and Le Jardin Bleu are being offered as destination-linked products in select travel retail settings.
The expansion gives PeppaRose more onboard retail exposure and ties its product design to specific cruise regions. Samantha Field, senior director of onboard retail at Diamonds International, said guest interest is strongest when merchandise reflects “the destinations they are visiting.”
Le Jardin Bleu uses hand-drawn hydrangeas and other floral motifs. The Sorrento Collection centers on lemon grove imagery, including lemon designs rendered in PeppaRose’s signature artwork. Both collections were developed with Mediterranean sailings in mind.
Mediterranean itineraries provide “a rich visual and cultural backdrop,” Field said, adding that destination-inspired designs can give guests “a meaningful piece of their journey” to take home.
The collections include silk and cashmere scarf formats. PeppaRose’s silk scarves are made in Italy from 100 percent silk and are offered in three sizes: a 140cm by 140cm Grande Silk Scarf, a 90cm by 90cm Classic Silk Scarf and a 7cm by 114cm Silk Scarfette. The cashmere scarves are made in Nepal and measure 120cm by 200cm.
PeppaRose said its designs are sold exclusively in select travel retail environments. The company did not provide rollout dates for the Regent Seven Seas Cruises and Oceania Cruises placements, or disclose financial terms.
No ships were identified.
The next point to watch is whether PeppaRose extends the destination-specific approach beyond Mediterranean sailings. No additional cruise line placements were named with the announcement.
