Norwegian Cruise Line Opens Aperol Beach Lounge at Great Stirrup Cay
Seventeen Norwegian Cruise Line ships are scheduled to visit Great Stirrup Cay through summer 2028, with the oceanfront bar offering lounge seating and guest photo areas.
Campari Group Global Travel Retail and Norwegian Cruise Line opened Beach Lounge by Aperol on September 1 at Great Stirrup Cay in The Bahamas. The permanent branded venue is part of a new long-term partnership between the spirits company and the cruise operator.
The island is projected to receive more than one million visitors annually, and 17 NCL ships are scheduled to visit through summer 2028. The lounge takes an existing relationship between Aperol and NCL into a dedicated shoreside venue at the line’s private destination in the Berry Islands.
For Campari’s travel retail division, the agreement takes its consumer marketing beyond airport retail and onto a cruise line’s private island. The company intends to use the venue to build awareness of Aperol and other spirits in its portfolio among international cruise passengers. Its internal figures put worldwide Aperol Spritz consumption at approximately 1.5 billion serves in 2025.
“Globally, the sector welcomed record passenger numbers in 2025, driven by strong demand in North America,” said Biancamaria Sansone, Campari Group’s Global Head of Marketing & Customer Channel Marketing of Global Travel Retail.
Cocktails and daily entertainment
The oceanfront bar serves Aperol Spritz and cocktails made with other Campari Group spirits. Its concept draws on the Italian aperitivo tradition, with drinks and seating arranged around social occasions. Aperol’s orange branding runs throughout the space, which includes lounge seating and areas designed for guest photographs. DJs perform daily.
“It’s another way we’re giving our adult guests more opportunities to relax, connect and enjoy the island their way,” said Luis Ortega, Norwegian Cruise Line’s Senior Director of Beverage Development.
The bar opened alongside other new additions to Great Stirrup Cay, including Great Tides Waterpark. The launch event brought together government officials, travel partners, media representatives, special guests and more than 100 content creators.
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