Celebrity Cruises Launches All-Inclusive River Cruises on Danube and Rhine

Celebrity Cruises is set to make a transformative entry into the river cruising market with the debut of its new river cruise brand, slated to launch its first two ships in 2027 and expand to four by 2028. This marks a strategic move by the cruise line, a subsidiary of Royal Caribbean Group, as it seeks to diversify its offerings and tap into the growing demand for premium river travel experiences. The initiative represents a bold foray into a market that Celebrity’s executives say is significantly underpenetrated, presenting substantial growth potential.

Priority Booking Access Opens September 2025

Travelers eager to experience Celebrity’s inaugural river cruises can mark their calendars for a first opportunity to secure their voyage. Priority Booking Access will open at 9:00 a.m. on September 3, 2025. Guests can place a fully refundable $500 deposit to access 2027 itineraries and reserve accommodations ahead of the general public. Those who opt for early booking will also receive detailed information about itineraries and stateroom options before they are officially released.

• Open date: September 3, 2025, at 9:00 a.m.
• Deposit: $500 (fully refundable)
• Destinations: 2027 sailings on the Danube and Rhine rivers

The Priority Booking initiative underscores the significant anticipation surrounding Celebrity’s river cruise launch. Reflecting the company’s emphasis on a guest-centric approach, early booking privileges aim to accommodate high demand while offering travel flexibility.

Danube and Rhine Itineraries with Pre- and Post-Cruise Extensions

Celebrity’s first river cruise itineraries will focus on two of Europe’s most iconic waterways, the Danube and Rhine rivers. Known for their breathtaking scenery, rich cultural heritage, and significant historical landmarks, these rivers are premier destinations for travelers seeking immersive experiences. Guests will navigate routes dotted with picturesque villages, vibrant cities, and historic sites that showcase the charm of Europe.

In addition to the cruise itself, guests will have the opportunity to enhance their journey with pre- or post-cruise stays in cultural hubs like Prague and Budapest. These extensions will open for booking in 2026, offering even greater travel flexibility and depth to their European adventures.

All-Inclusive Fares for a Premium Experience

One of the standout features of Celebrity River Cruises will be its all-inclusive pricing model. Designed to offer exceptional value and simplicity, the fare structure includes a comprehensive range of amenities:

• All meals, including locally inspired cuisine
• Alcoholic and non-alcoholic beverages
• Wi-Fi access
• One daily shore excursion
• Onboard entertainment and experiences

This fully bundled approach distinguishes Celebrity’s offering in the competitive river cruising market, positioning it as a premium alternative to more traditional operators. “Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other,” said Laura Hodges Bethge, president of Celebrity Cruises.

Innovative Ship Design Inspired by Edge-Class Vessels

Celebrity’s foray into river cruising will borrow design cues from its celebrated Edge-class ocean ships, which are renowned for their cutting-edge architecture and luxurious amenities. Although specific details about the new river vessels remain under wraps, company officials have hinted at ships that blend modern sophistication with the unique charm of European river cruising. According to Jason Liberty, president and CEO of Royal Caribbean Group, the designs are “well advanced” and intended to differentiate Celebrity from existing river cruise offerings.

A Strategic Move for Long-Term Growth

The decision to enter the river cruising market reflects Royal Caribbean Group’s optimism about the sector’s growth potential. During a recent earnings call, Jason Liberty highlighted the initiative as a key area for expansion, noting its alignment with broader trends in boutique and experiential travel. “We believe there is ample opportunity for growth in a currently underpenetrated market,” Liberty stated, adding that the new fleet’s gradual rollout, from two ships in 2027 to four ships in 2028, demonstrates a measured but ambitious approach.

The first full operational year of Celebrity River Cruises in 2028 is projected to deliver meaningful results, both economically and in strengthening Celebrity’s footprint in the industry. Enhanced competition is also expected, with Celebrity’s focus on all-inclusive pricing potentially driving other players in the market to revisit their own models. Local economies along the Danube and Rhine may also benefit from increased international tourism revenue as the new ships attract high-spending travelers.

Frequently Asked Questions (FAQs)

When does Priority Booking Access open?

Priority Booking Access opens at 9:00 a.m. on September 3, 2025. Guests can place a refundable $500 deposit to secure early access to Celebrity’s 2027 river cruise itineraries.

Which rivers will Celebrity’s first cruises explore?

The initial sailings in 2027 will navigate the Danube and Rhine rivers, both celebrated for their scenic beauty, cultural landmarks, and historic significance.

What is included in the all-inclusive fare?

Celebrity’s all-inclusive fares cover all meals, alcoholic and non-alcoholic beverages, Wi-Fi, one daily shore excursion, and onboard entertainment. Guests can also add optional pre- or post-cruise stays in Prague or Budapest.

How many river ships will Celebrity operate by 2028?

Celebrity Cruises plans to debut two river ships in 2027, with the fleet growing to four vessels by 2028.

What makes Celebrity’s river cruises unique?

Celebrity promises to integrate the design elegance of its Edge-class ocean ships with the intimate, culturally rich experiences of European river cruising. The all-inclusive model, combined with innovative ship designs and land-focused travel options, aims to set the cruises apart in the premium market.

With its entry into the river cruising sector, Celebrity Cruises looks poised to redefine luxury travel along Europe’s storied waterways. Merging modern sophistication with authentic, destination-focused itineraries, the brand’s approach may well chart a new course in the fast-evolving world of boutique travel experiences.