Partnership
Princess Cruises Sets Guinness Record for 3,410 Margaritas
The Guinness milestone shows how cruise lines are turning signature cocktails into floating brand campaigns, as onboard beverage sales become a competitive battleground.
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Avora and Villa Vie Form Reciprocal-Access Marketing Alliance
Residential cruising is starting to look like a networked lifestyle brand, with operators teaming up to offer more routes and flexibility without merging or losing identity.
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P&O Cruises Renews TUI, Virgin and Norse for Caribbean Fly-Cruises
After passenger complaints reshaped its air strategy, P&O is betting that a smoother long-haul flight will be the differentiator as Caribbean fly-cruises grow more competitive.
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Azamara Names 2025 Travel Partner Award Winners Across 15 Categories
Azamara’s trade-first push shows how cruise lines are doubling down on advisors to win premium, destination-heavy travelers, turning partnerships and training into growth engines.
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Holland America Sets July 4, 2026 Boston Cruise for America’s 250th
Cruise lines are turning big civic anniversaries into immersive sailings and co-branded collectibles, betting that nostalgia and storytelling can lift onboard spending and loyalty.
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Viking Named Official Cruise Line of PGA TOUR Through 2030
Cruise brands are leaning on prestige sports to reach high-spending travelers, and Viking's golf tie-up signals intensifying competition for affluent, experience-led guests.
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Five Cruise Lines to Show All 2026 World Cup Matches at Sea
Live World Cup broadcasts signal how cruise lines are turning ships into always connected resorts, removing a major reason fans avoid peak summer sailings.
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Ryder Cup Planners Consider Cruise Ships as Floating Hotels in Foynes
The Ryder Cup plan highlights how mega-events are turning ports into pop-up hotel districts, testing whether regional transport can keep pace with global sports tourism.
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Oceania Allura Christened at PortMiami With Six Food & Wine Chefs
In a crowded luxury-cruise market, Oceania is leaning on chef culture to stand out, signaling how dining partnerships are becoming the next battleground at sea.
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Princess to Debut Handshake Speakeasy Cocktails on Star Princess
Princess is betting award winning bar talent and celebrity rosé can make drinks a destination as cruise lines increasingly compete for premium onboard spending.
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HX to Launch University of Tasmania-Backed Arctic Courses in 2026
Expedition cruising is leaning into credentials as travelers seek meaning over bucket lists. HX’s university-designed course points to more science-led, lower-impact tourism.
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Crystal Cruises Launches 15-Month Fundraiser for MD Anderson
Crystal's campaign signals how luxury cruise brands are tying guest spending to cancer research, turning voyages into a platform for philanthropy as travelers seek purpose with perks.