Star Voyager Launches in Southeast Asia After $50M Upgrade, Boosting Tourism

The Star Voyager cruise ship has begun its highly anticipated maiden season in Southeast Asia under the StarCruises umbrella, bringing renewed attention to regional cruise tourism. Following a comprehensive $50 million refurbishment, the vessel launched its inaugural voyage from Laem Chabang Port near Bangkok on April 22, 2025, with a five-night itinerary that includes calls at Ko Samui and Singapore. A second departure from Bangkok is scheduled for May 7, highlighting Thailand’s ambition to become a top cruise hub.

Bangkok Departure Marks New Beginning

Laem Chabang Port, just outside Bangkok, served as the starting point for Star Voyager’s debut, reflecting the Thai government’s goals to expand maritime tourism. Deputy Governor of the Tourism Authority of Thailand (TAT), Pattaraanong Na Chiangmai, underscored the collaborative efforts that facilitated the ship’s launch. TAT Governor Thapanee Kiatphaibool noted that this initiative aligns with Thailand’s broader strategy to enhance cultural and natural attractions for international travelers.

Michael Goh, president of StarDream Cruises, described the first sailing as “a significant step forward in our vision to establish Thailand as an integral part of Southeast Asia’s cruise landscape.” He added that Thailand’s growing tourism infrastructure makes it an ideal base for regional exploration.

Strategic Return to Hong Kong

Starting June 27, 2025, Star Voyager will return to Hong Kong, where the StarCruises brand has a long-standing history. This deployment is scheduled to run until August 31, 2025, featuring two-, three-, and five-night cruises. Hong Kong authorities have offered financial incentives to support the revival of the cruise sector, which is expected to boost local businesses and tourism. By connecting popular destinations such as Taipei, Kaohsiung, Penghu, and Okinawa, the ship aims to attract a broad audience seeking diverse travel experiences.

Expansion of Short Cruises from Singapore and Ho Chi Minh City

In response to changing travel preferences, Star Voyager has introduced shorter itineraries from Singapore and Ho Chi Minh City. These options are intended to capture the interest of first-time cruisers, families, and short-break travelers wanting condensed, flexible voyages. Notable schedules include:

• Three-night Singapore to Phuket Cruise: Departing May 15, 18, and 24, 2025.
• Four-night Singapore to Ho Chi Minh City Cruise: Departing June 11, 15, and 19, 2025.
• Four-night Ho Chi Minh City to Singapore Cruise: Departing June 13, 17, and 21, 2025.

Some itineraries also highlight calls at Penang and Melaka, strengthening regional connectivity by linking multiple ports across Southeast Asia. These shorter sailings incorporate activities such as themed events, live entertainment, and guided cultural tours, reinforcing the cruise line’s mission to deliver a well-rounded travel experience.

Economic Growth and Sustainability

Local businesses in Thailand, Hong Kong, and Vietnam are primed for increased tourism revenue due to Star Voyager’s deployment. Regional governments anticipate cross-border travel opportunities will stimulate spending in hospitality, retail, and related industries. In Hong Kong, specifically, government-led incentives have bolstered confidence in the revival of cruise operations, bringing optimism to a sector that has faced economic challenges in recent years.

Environmental concerns remain central to discussions about global cruise tourism. Although Star Voyager’s precise eco-friendly measures have not been announced, the recent refurbishment suggests modernization efforts that may include sustainability features. Across the industry, operators are responding to growing demands for greener solutions, focusing on emission reduction and responsible resource usage.

Frequently Asked Questions (FAQs)

What is the significance of Star Voyager’s launch in Bangkok?

Its inaugural departure from Bangkok promotes Thailand’s maritime tourism strategy and the government’s aim to elevate the country’s standing as a leading cruise hub in Southeast Asia.

How does Star Voyager’s presence in Hong Kong benefit the region?

Hong Kong’s economy stands to gain from increased tourism activity, spurred by a series of short and extended cruises. Government-funded incentives further support cruise lines in resuming full-scale operations.

Are there any environmental measures implemented by Star Voyager?

While the exact details remain undisclosed, the cruise industry is moving toward eco-friendly initiatives, and Star Voyager’s $50 million refurbishment indicates potential modernization in line with sustainability demands.

How do shorter itineraries cater to modern travelers?

Short cruises of two to four nights attract families, first-time cruisers, and those looking for weekend escapes, offering convenience and flexibility without requiring long voyages.

What is the broader economic impact on the region?

The ship’s operations stimulate travel-related sectors in Thailand, Hong Kong, Vietnam, and beyond, generating revenue for local businesses and encouraging tourism partnerships across Asia.

As Star Voyager continues its schedule in 2025, it symbolizes growing momentum in Asia’s cruise sector, forging new travel opportunities that connect diverse destinations and cultures while navigating evolving consumer trends and sustainability objectives.