Royal Caribbean Unveils Paradise Island Beach Club with Local Partnerships

Royal Caribbean Group is set to elevate the cruise experience with its Royal Beach Club Collection, a venture introducing exclusive land-based destinations designed to combine luxurious amenities, cultural exploration, and sustainability. With upcoming openings in Nassau, The Bahamas, and Santorini, Greece, the initiative aims to expand the brand’s reach while addressing concerns like overtourism through strategic planning and innovative partnerships.

Royal Beach Club Paradise Island Opening December 23, 2025

The highly anticipated Royal Beach Club on Paradise Island, Nassau, will open on December 23, 2025, four days ahead of the initially scheduled date of December 27. This 17-acre all-inclusive destination features two private beaches, three temperature-controlled pools, ten bars, live music, beach games, and what Royal Caribbean describes as the world’s largest swim-up bar, the Floating Flamingo. Its strategic debut aligns perfectly with the peak holiday season, offering a festive allure for travelers.

Passengers aboard two Royal Caribbean cruise ships, Radiance of the Seas and Utopia of the Seas, will be among the first to enjoy the offerings as these vessels dock in Nassau on opening day. The facility is accessible via a short water taxi ride from the Nassau cruise pier, with roundtrip transportation included in day pass packages.

Day Pass Options and Premium Experiences

Royal Beach Club Paradise Island will operate on a capacity-limited, all-inclusive basis, with tiered day passes catering to different preferences. Pricing starts at $109.99 and varies by sailing dates. Options include:

• Day Pass with Unlimited Open Bar & Dining: Starting from $169.99 for guests aged 21 and over
• Day Pass with Non-Alcoholic Drinks & Dining: From $129.99 for guests ages 13 and over and $109.99 for children aged 4–12
• Free Admission: Guests aged 3 years and under

Core amenities included in all passes are unlimited dining, beverages (alcoholic or non-alcoholic depending on pass), Wi-Fi, lounge chairs, umbrellas, towels, lockers, live music, and access to beaches and pools. Guests seeking a more exclusive experience can upgrade to options such as beach and poolside cabanas with personal attendants or the two-story Ultimate Family Cabana featuring premium inclusions like a private attendant, a frozen drink machine, and a slide. Party Deck spaces accommodating up to 12 people are also available on either the east or west side of the beach club’s pool-front locations, ideal for hosting larger groups with dedicated service and ocean views.

Commitment to Local Partnership and Sustainability

Royal Caribbean's Royal Beach Club Paradise Island represents a groundbreaking public-private partnership model. In collaboration with the Bahamian government, the company has facilitated a framework for local stakeholders to own up to 49% equity in the venture. “From the moment they arrive, vacationers will experience the spirit of The Bahamas while creating their ideal beach days across a combination of family, chill, and party experiences,” the company said in a statement.

This partnership illustrates the cruise line’s ambition to balance commercial success with local economic development and environmental stewardship. Philip Simon, President of Royal Caribbean Group Bahamas, noted a dedicated fleet of five colorful ferries that will transport passengers to and from Paradise Island, exemplifying Royal Caribbean's commitment to operational excellence and innovation.

Expansion to Santorini Set for Summer 2026

Royal Caribbean is extending its Royal Beach Club Collection to the Mediterranean with the opening of a Santorini location in summer 2026. Earmarked as an "Ultimate Santorini Day," this destination will seamlessly merge cultural exploration with high-end relaxation. Vacationers will have the chance to discover iconic landmarks such as the whitewashed buildings and blue-domed churches of Oia, browse shops and cafes in Fira, and enjoy world-class amenities at the beach club.

The Santorini site will be developed by renovating an existing beach club, blending modernized facilities with the island’s natural landscape through the use of sustainable materials. To mitigate overtourism, Royal Caribbean has planned staggered arrivals where guests can begin their experience in three key locations: Oia, Fira, or at the beach club directly. By distributing guest flow toward the less-frequented southern areas of the island, the initiative aims to alleviate congestion in popular tourist hotspots while providing economic benefits to underserved regions.

“Expanding our Royal Beach Club Collection to include Santorini, one of the world’s most popular destinations, is a bold step forward in growing our vacation portfolio from two locations to eight by 2028,” said Jason Liberty, President and CEO of Royal Caribbean Group. CEO Michael Bayley added, “Santorini is an incredible destination that our guests love to explore, and with this new beach club, we’re able to bring the best of what the island has to offer combined with Royal Caribbean’s signature service.”

Additional Locations in Development

As part of Royal Caribbean’s broader strategy, the brand aims to introduce a total of eight exclusive land-based destinations by 2028. Following the opening of Paradise Island in 2025 and Santorini in 2026, upcoming projects will include sites in Cozumel, Mexico (2027), and Lelepa in the South Pacific (2028). These developments complement the company’s portfolio of island experiences such as the celebrated Perfect Day at CocoCay in The Bahamas and Perfect Day Mexico in 2027. Each destination is designed to blend cultural authenticity with top-tier vacation offerings, ensuring a curated experience for travelers.

Frequently Asked Questions (FAQs)

When will Royal Beach Club Paradise Island open?

The Royal Beach Club Paradise Island is set to open on December 23, 2025, four days earlier than originally planned.

What amenities are included with the Royal Beach Club day pass?

All passes include unlimited dining and drinks (alcoholic or non-alcoholic depending on pass), access to two private beaches and three temperature-controlled pools, beach games, live music, towel and locker services, Wi-Fi, roundtrip water transportation, and use of lounge chairs and umbrellas. VIP options, including cabanas, party decks, and the Ultimate Family Cabana, are available for an additional fee.

How much does it cost to visit the Royal Beach Club Paradise Island?

Prices for all-inclusive day passes start at $109.99 and vary based on date and sailing. The cost increases for passes that include alcoholic beverages. Children aged 3 years and under receive free admission.

How does Royal Caribbean address overtourism in Santorini?

To alleviate congestion, Royal Caribbean has introduced a staggered arrival system, distributing guests across three different starting points in Santorini: Oia, Fira, or directly at the beach club. This strategy helps minimize foot traffic in crowded areas while supporting economic development in less-visited regions of the island.

Does the Royal Beach Club Collection support local communities?

Yes, Royal Caribbean collaborates with local governments, as seen in The Bahamas, where up to 49% equity is reserved for local stakeholders. This approach enhances community engagement and promotes sustainable economic development.

Additionally, Royal Beach Club Paradise Island welcomes guests from both Royal Caribbean and Celebrity Cruises, expanding accessibility for cruise passengers.