Royal Caribbean Brings The Price Is Right to Utopia of the Seas

Royal Caribbean is adding The Price is Right Everyone’s a Contestant to the entertainment lineup on Utopia of the Seas, with the interactive game show debuting Thursday, Nov. 13, 2025.

Cruise Director Marc Walker shared the news while the ship was visiting Royal Caribbean’s private destination, Perfect Day at CocoCay, on Nov. 12, telling guests the launch was coming “one cruise early” after what he described as a week of preparations.

Debut details on Utopia of the Seas

Royal Caribbean’s Cruise Planner schedule lists the first performance for Thursday, Nov. 13, in the Royal Theater. Walker said he will host the shipboard version and that, after the debut, it is planned as a standing offering rather than a limited run.

• The first show is scheduled for Thursday, Nov. 13, 2025, at 3:30 p.m., according to the ship’s Cruise Planner listing.
• The venue for the debut is the Royal Theater, Utopia of the Seas’ main theater space.
• The performance is scheduled to run for about 45 minutes.
• Reservations are not required, although high-demand theater events can fill up quickly.

During his announcement, Walker told guests, “It starts tomorrow … and will be every cruise from now on.”

How the onboard format works (and what it costs)

The shipboard version follows the familiar core premise of the TV franchise: participants try to guess the value of showcased items without going over, with accuracy and speed determining who advances and who is selected to come on stage.

Audience members can watch at no charge, but guests who want to actively participate using their phones must pay, with pricing starting at $15.00 USD. Participation begins by scanning a QR code and submitting guesses through a mobile device, with additional paid options available for different levels of play during the show.

Walker urged guests to come prepared, saying, “Make sure your phones are charged.” He also added that guests “don’t need to pay for WiFi to play.”

Prizes, including the possibility of a new car

Prizes referenced for the onboard show include onboard credit, casino credit, and cash prizes. Walker also told guests the game offers “a chance to win a new car,” though the car is not awarded on every sailing.

How the show fits into Royal Caribbean’s wider lineup

The addition of The Price is Right Everyone’s a Contestant builds on Royal Caribbean’s mix of interactive, game-style programming. Other activities referenced across the ship’s lineup include Family Feud, Deal or No Deal, Wheel of Fortune, Press Your Luck, trivia contests, the Love and Marriage Show, and Royal Caribbean’s adults-only Crazy Quest, as well as shows such as Majority Rules and Battle of the Sexes.

Utopia of the Seas is not the only ship offering the experience. The same The Price is Right Everyone’s a Contestant format is also available on Star of the Seas, and Royal Caribbean has not confirmed whether it will expand beyond those ships.

Frequently Asked Questions (FAQs)

When does The Price is Right Everyone’s a Contestant debut on Utopia of the Seas?

The first show is scheduled for Thursday, Nov. 13, 2025, at 3:30 p.m. in the Royal Theater, with a scheduled duration of about 45 minutes.

Is The Price is Right on Utopia of the Seas free?

Watching as an audience member is free. Guests who want to play along on their phones and be eligible for prizes must pay, with pricing starting at $15.00 USD.

Do I need a WiFi package to play onboard?

No. Walker told guests they “don’t need to pay for WiFi to play,” though participants do need a phone to join in.

Will the show run on every Utopia of the Seas sailing?

Yes. Walker told guests, “It starts tomorrow … and will be every cruise from now on.”

Can guests really win a new car?

A new car is part of the potential prize pool, and Walker told guests the show offers “a chance to win a new car,” but the car is not awarded on every sailing.