P&O Opens Select Smaller Ships to Families as Fred Olsen Doubles Down on Adults-Only

British cruise lines are taking opposite paths in the evolving debate over adults-only cruising, with P&O Cruises expanding family access on select sailings while Fred Olsen Cruise Lines adopts a more exclusive adults-only approach for one of its ships. Both brands aim to cater to distinct passenger demands while maintaining loyalty among their clientele.

P&O Cruises Embraces Mixed-Age Itineraries

Starting in December 2026, P&O Cruises plans to open select departures aboard its traditionally adults-only ships, Aurora and Arcadia, to families. This decision, driven by guest feedback, aims to offer a smaller, more intimate cruise experience to families who might not find the same atmosphere aboard P&O’s larger family-focused vessels like Iona and Arvia. The inclusion will impact key travel periods such as Christmas and New Year itineraries, extending to some 2027 voyages as well.

The first family-friendly cruise aboard Aurora is scheduled to depart Southampton on December 11, 2026, followed by a two-week Christmas sailing in Scandinavia and a New Year’s itinerary to Hamburg. Meanwhile, Arcadia will host families on a festive 16-night trip to Spain, Portugal, and the Canary Islands during the same period. Passengers impacted by these policy changes have until December 1, 2025, to switch to alternative adults-only sailings or to request refunds, which P&O says will be processed within 10 working days.

To accommodate families onboard without altering the traditional vibe of these ships, P&O will introduce limited family-focused offerings like activities, games, and children’s menus. However, there will be no permanent structural changes, such as kids' clubs or splash zones, ensuring the ships remain adults-only during most of the year.

Fred Olsen Dedicates Borealis to Adults-Only Cruising

Fred Olsen Cruise Lines is taking an opposite approach, making the Borealis exclusively adults-only year-round from January 2026. The adjustment is part of Fred Olsen’s broader repositioning strategy that emphasizes destination-centric itineraries, smaller ship experiences, and high-quality service tailored to adult guests who value tranquility.

The first such sailing is a 10-night Northern Lights itinerary departing Portsmouth on January 4, 2026. Feedback from loyal passengers seeking a consistently peaceful onboard atmosphere prompted the move, according to the cruise line. Fred Olsen continues to welcome families on its other ships, Bolette and Balmoral, particularly during school holidays, creating a clear distinction among its fleet.

As part of the rebrand, Borealis will feature refreshed dining options and a new Freedom Fare inclusive of alcohol with meals and gratuities. This strategic shift aligns with Fred Olsen’s identity as a boutique cruise line serving older, loyal travelers who prioritize refined onboard experiences over expansive family entertainment.

Industry Implications and Differing Approaches

The contrasting strategies reflect broader trends in the cruise industry, as operators strive to balance growing demand for family-friendly experiences with ongoing interest in exclusive adults-only travel. P&O’s decision reflects flexibility and an attempt to preserve traditional charm while expanding access during selective periods. Fred Olsen’s strategy, on the other hand, highlights clarity of focus, doubling down on its reputation for peaceful cruising environments.

For passengers, these changes emphasize the importance of itinerary choice in shaping the onboard experience. While families may welcome the increased access to smaller ships at P&O Cruises, committed adults-only travelers may find Fred Olsen's dedicated ship tailored to their needs. The divide underscores an industry recognizing the varied desires of its clientele and adopting specialized approaches to appeal to distinct audiences.

Official Statements and Passenger Reactions

P&O Cruises commented that its decision to open Aurora and Arcadia for select family sailings stems from guest feedback seeking multi-generational holiday options aboard smaller ships. Conversely, Fred Olsen emphasized Borealis’ adults-only designation as a response to passenger preferences for reliably serene atmospheres.

Reactions among passengers have been mixed. Some loyal travelers expressed concerns about the changes to Aurora and Arcadia's traditionally quiet experience, while others, including families, welcomed the opportunity for multi-generational cruising options. Fred Olsen’s adults-only move largely resonated with older travelers seeking exclusivity, reaffirming its niche brand identity.

Frequently Asked Questions (FAQs)

Why is P&O Cruises introducing family-friendly sailings?

P&O Cruises is responding to demand from families who want a smaller ship experience, particularly during holidays, without relying on larger vessels like Iona and Arvia. The change aims to broaden the brand’s appeal without permanently altering the ships' adults-only focus.

How will the adults-only designation affect Fred Olsen's Borealis?

Fred Olsen’s decision to make Borealis adults-only ensures a consistently tranquil atmosphere year-round. This aligns with its reputation for small ship cruising and appeals to passengers seeking destination-focused itineraries.

What options do P&O guests have if they prefer adults-only sailings?

Passengers already booked on newly mixed-age itineraries aboard Aurora and Arcadia can switch to alternative adults-only sailings or request refunds until December 1, 2025. Refunds are typically processed within 10 working days.

Which Fred Olsen ships remain open to families?

Fred Olsen will continue to welcome families aboard Bolette and Balmoral, particularly during peak school holidays, while Borealis becomes adults-only from January 2026.

What changes will P&O make for families onboard?

P&O plans to add family-friendly activities, games, and children’s menus on select sailings with no structural changes like kids' clubs or splash zones. Both ships retain their traditional adults-only vibe for most of the year.