P&O Cruises Debuts All-Inclusive Add-On Bundles for Wave 2026

P&O Cruises has launched its Wave 2026 campaign with new all-inclusive add-on packages, the first time the line has offered this type of bundled option.

The optional packages go on sale December 18 and apply to cruises of five nights or longer departing from March 2026. P&O Cruises said the add-ons are designed to give guests a more predictable way to manage onboard spending while also giving travel agents a new product to sell during the peak Wave booking period.

What P&O Cruises is selling during Wave 2026

P&O Cruises is bundling three common onboard purchases into a single per-day price: a drinks package, Wi-Fi access, and a specialty dining credit. The line is offering two tiers, Classic and Deluxe, with the higher-priced option adding broader beverage choices, higher-tier Wi-Fi, and a larger dining credit.

Ruth Venn, associate vice president for sales and distribution at P&O Cruises, said: “We are always exploring ways to deliver value for our guests and travel agent partners, and the launch of our new, all-inclusive packages is going to be a real game changer.”

Classic vs. Deluxe: prices, Wi-Fi levels, and dining credit

The Classic Package is priced at £49 per person, per day, while the Deluxe Package costs £59 per person, per day.

• Classic Package: Includes a selection of alcoholic and non-alcoholic beverages, Essential Wi-Fi, and specialty dining credit that scales by voyage length, from £20 up to £55.
• Deluxe Package: Includes a wider range of drinks options (including premium spirits, craft beers, and a variety of cocktails), Ultimate Wi-Fi, and specialty dining credit that scales by voyage length, from £30 up to £80.

P&O Cruises said the specialty dining credit is based on sailing length, with Classic credit set at £20 (five to nine nights), £40 (10 to 14 nights), or £55 (15 nights or longer). For Deluxe, the credit is £30 (five to nine nights), £60 (10 to 14 nights), or £80 (15 nights or longer).

When the packages apply, and which fares can add them

P&O Cruises said the packages are available across the entire fleet and can be combined with existing fare types rather than replacing them. Guests booking Select Price, Early Saver, and Saver fares can add either package, as long as the cruise is five nights or longer and departs from March 2026.

How P&O Cruises describes the value proposition

P&O Cruises said guests can save up to 32% with the Classic Package and up to 34% with the Deluxe Package compared with purchasing the drinks package, Wi-Fi, and dining credit separately onboard. The line framed the bundles as a way to introduce an all-inclusive-style option without making every guest book an all-inclusive fare, which is a shift for a brand long associated with flexible, pay-as-you-go onboard pricing.

Broader UK cruise changes heading into 2026

P&O Cruises’ move comes as other British cruise brands adjust pricing and onboard policies to better match demand for more inclusive options, an approach that is common on land-based package holidays and on many international cruise lines.

Fred. Olsen Cruise Lines, for example, is set to make its Freedom Fare more inclusive from January 2026 by incorporating additional onboard elements into the headline price, including beverages at mealtimes. The company is also changing passenger targeting on specific ships, with Borealis moving to adults-only sailings in January 2026.

Policy shifts are also showing up in how lines handle family travel. P&O Cruises plans to allow family bookings on Aurora and Arcadia for select sailings starting December 2026, an example of a more tailored approach rather than a single, fleetwide rule.

Onboard product investment extends beyond pricing

Alongside fare and package adjustments, cruise operators are also updating venues and entertainment ahead of 2026. Fred. Olsen is introducing an open-air venue called Fresco onboard Borealis and revamping its specialty restaurant Colors & Tastes with rotating menus reflecting a variety of cuisines. The line has also partnered with RWS Global to modernize onboard entertainment, with new concepts planned to roll out fleetwide by the end of 2026.

Other brands are focusing on different levers. Ambassador Cruise Line is emphasizing accessibility and no-fly cruising by offering departures from up to eight regional U.K. ports, while also enhancing its fly-cruise programs for international itineraries. Saga Cruises is simplifying trip planning by including excursions in every port as part of its winter 2026 itineraries, and Cunard is refining its Caribbean presence with a revamped Queen Elizabeth.

Frequently Asked Questions (FAQs)

Are P&O Cruises’ new all-inclusive packages mandatory?

No. P&O Cruises is selling the Classic and Deluxe options as add-on packages that can be purchased in addition to a cruise fare.

Which P&O Cruises sailings qualify for the packages?

The packages apply to cruises of five nights or longer that depart from March 2026.

When can guests buy the Wave 2026 all-inclusive packages?

P&O Cruises said the packages go on sale December 18.

Can the packages be added to Select Price, Early Saver, or Saver fares?

Yes. P&O Cruises said the packages can be combined with Select Price, Early Saver, and Saver fare types, as long as the sailing meets the length and departure-date requirements.

How is the specialty dining credit determined in each package?

P&O Cruises said the dining credit depends on the length of the voyage. For Classic, the credit is £20 (five to nine nights), £40 (10 to 14 nights), or £55 (15 nights or longer). For Deluxe, the credit is £30 (five to nine nights), £60 (10 to 14 nights), or £80 (15 nights or longer).