Norwegian Cruise Line Launches Black Friday Sale With 50% Off
Norwegian is pushing early deals to lock in 2026 demand, highlighting how cruise lines compete on bundled value as new ships and private-island perks reshape pricing.
Norwegian Cruise Line has opened its 2025 Black Friday sale starting Nov. 5, 2025, with fares advertised at 50% off. The promotion also brings back the line’s Free at Sea offer on eligible bookings and is being marketed as available through Black Friday.
What the Black Friday offer covers
Norwegian Cruise Line is applying the Black Friday sale across its itineraries and ships, including Norwegian Aqua and Norwegian Luna, which is scheduled to debut in spring 2026. The company is promoting the sale as a way to book across its global network, which it says spans nearly 350 destinations.
Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd., framed the sale around early planning for next year’s travel: “With 50% off all cruises, now is the best time to plan your 2026 family vacation.”
Free at Sea: what’s included, and what’s not
Free at Sea is structured as a bundle of onboard add-ons that Norwegian values at more than $2,000 in savings on an average seven-night cruise. Norwegian’s Nov. 5 announcement described the typical inclusions as:
- Unlimited open bar, including premium spirits
- 20% discount on bottles of champagne or wine
- 150 minutes of high-speed internet, plus discounted upgrades to an unlimited Wi-Fi plan
- Three multi-course specialty dining meals for the first and second guest on the reservation
- A $50 shore-excursion credit (described by the line as $50 off each shore excursion for the first guest on the reservation, and also promoted as a $50 credit per port on excursions booked through Norwegian Cruise Line)
Norwegian’s offer also notes that guests are responsible for gratuities tied to the inclusions. Sommer said Free at Sea is designed to offer “more effortless and consistent value to a larger number of guests,” with the company describing the updated version as standardizing inclusions across stateroom categories and making benefits like Wi-Fi minutes and dining perks more consistent.
Additional family incentives on select sailings
Beyond the core Free at Sea bundle, Norwegian Cruise Line said that on more than 650 select sailings, kids can sail free. The company also advertised free airfare for the second guest on the same group of select departures.
Caribbean and Bahamas deployments in 2026
Norwegian Cruise Line expects to have 18 ships in service across the Caribbean and Bahamas in 2026, including Norwegian Luna. The line is also emphasizing a range of departure ports for Caribbean itineraries.
- Miami
- Port Canaveral
- Jacksonville
- Tampa
- Galveston
- New Orleans
- New York City
- Punta Cana
- San Juan
Norwegian’s itinerary examples referenced stops across the Eastern and Western Caribbean, including ports such as St. Thomas, Curacao, and Cozumel. The line also pointed to calls at Great Stirrup Cay in the Bahamas and at its resort destination in Belize, Harvest Caye.
Great Stirrup Cay upgrades tied to 2026 sailings
Norwegian Cruise Line is linking near-term booking demand to planned changes at Great Stirrup Cay. The company said the private-island destination is scheduled to add a new 1.4-acre pool area with swim-up bars and a kids splash zone, along with a new adults-only Vibe Shore Club area.
Beginning in summer 2026, Norwegian also said it expects to debut Great Tides Waterpark at Great Stirrup Cay. The planned waterpark is described as featuring 19 water slides, cliff jumps, and a dynamic river ride.
Alaska and Europe itineraries highlighted alongside the sale
For Alaska in 2026, Norwegian Cruise Line highlighted deployments that include Norwegian Encore, Norwegian Joy, and Norwegian Bliss, with seven- to 10-day sailings offered from Seattle, Vancouver, and Whittier. Itinerary highlights cited by the line include Glacier Bay National Park, Juneau, and Icy Strait Point.
Norwegian Spirit is also slated to operate 16-day Fire and Ice voyages between Honolulu and Vancouver from mid-July through mid-September 2026, pairing Alaska with the Hawaiian Islands.
In Europe, Norwegian Cruise Line said it plans to deploy nine ships across the Mediterranean, the Greek Isles, and Northern Europe in 2026, including Norwegian Viva. The line’s examples included departures from cities such as Barcelona, Rome, Athens, and Copenhagen, with some itineraries featuring extended time in port, often exceeding 10 hours, and fewer sea days.
With bookings now open under the Black Friday offer, Norwegian is positioning the sale as an early window for 2026 travel planning, including sailings on Norwegian Aqua and the upcoming Norwegian Luna, as well as itineraries that will include planned additions at Great Stirrup Cay starting in 2026.
Frequently Asked Questions (FAQs)
When does Norwegian Cruise Line’s 2025 Black Friday sale start, and how long does it run?
Norwegian Cruise Line said the sale starts Nov. 5, 2025, and is being promoted as running through Black Friday.
What is included in the Free at Sea package on a typical seven-night cruise?
Norwegian values Free at Sea at more than $2,000 in savings on an average seven-night sailing. The listed inclusions include an unlimited open bar (including premium spirits), 150 minutes of high-speed internet with discounted upgrades to unlimited Wi-Fi, three multi-course specialty dining meals for the first and second guest on the reservation, a 20% discount on bottles of champagne or wine, and a $50 shore-excursion credit (described in the offer as $50 off each shore excursion for the first guest, and also promoted as a $50 credit per port on excursions booked through Norwegian Cruise Line).
Do guests still pay gratuities with Free at Sea?
Yes. Norwegian Cruise Line’s offer states that guests are responsible for gratuities associated with the bundled inclusions.
Are there kids-sail-free or airfare deals as part of the promotion?
Norwegian Cruise Line said that on more than 650 select sailings, kids can sail free. The company also advertised free airfare for the second guest on the same group of select sailings.
Is the sale valid on Norwegian Aqua and Norwegian Luna?
Yes. Norwegian Cruise Line said the promotion applies across its itineraries and ships, including Norwegian Aqua and Norwegian Luna, which is scheduled to debut in spring 2026.