MXP Upgrades MXP365 With Unified Cruise Guest Messaging

MXP has unveiled upgrades to its MXP365 Digital Guest Journey, expanding the platform with new tools designed to improve cruise guest communications and automate how ships handle visitors. The enhancements center on an integrated messaging capability that spans the pre-cruise, onboard and post-cruise phases, alongside a visitor management feature that lets passengers invite friends and family onboard through the MXP365 Guest App.

MXP365 Messaging aims to centralize communications across the full journey

MXP positioned MXP365 Messaging as a single workflow for guest communications that can distribute updates and offers through multiple shipboard channels. Messages can be delivered through the MXP365 app, the MXP iTV onboard system and MXP digital signage, allowing cruise lines to push timely updates, tailor information to individual guests and run targeted promotions.

Nancy Schwarze, product owner of MXP365, tied the new messaging capability to both commercial and operational goals, saying, “MXP365 Messaging unlocks new revenue opportunities, and the ships benefit from enhanced operational capabilities.”

Addressing fragmented systems, with AI-driven recommendations and instant promotions

MXP said the messaging module is intended to reduce inefficiencies created by disconnected communications tools that can slow down updates and limit opportunities to engage guests. By integrating messaging into the broader MXP365 Digital Guest Journey, the company said it aims to improve consistency and reduce delays across guest touchpoints.

The company also said MXP365 Messaging uses artificial intelligence to support recommendations and real-time promotions, with the goal of encouraging guests to participate in onboard activities and experiences based on timing and interests. The same messaging framework can also be used for operational alerts, including instant push notifications for last-minute changes.

How cruise lines can use the messaging module onboard

MXP described the messaging functionality as supporting service communications and commercial messaging, including coordination needs for groups, themed events and organized onboard activities.

• Personalized engagement: Cruise lines can tailor information and recommendations to individual guests across app, in-cabin and shipwide digital endpoints.
• Operational updates: Teams can use instant push alerts to distribute time-sensitive changes that need rapid visibility.
• Group coordination: The tool can send targeted updates for large parties, themed events or managed onboard activities.
• Revenue-focused promotions: MXP said the module supports promotions for upgrades, packages and other offers, including filling vacancies.

Visitor invitations add a second automated workflow, from registration to check-in

In a separate capability update, MXP said passengers can invite friends and family to visit the ship through the MXP365 Guest App. The company said the feature is available pre-cruise and during the sailing, and is built to automate steps from visitor registration through check-in.

MXP’s described process starts with visitor self-registration online after receiving an invitation. The company said an automated workflow then manages approval, and a digital visitor list can be used to streamline check-in when the visitor arrives.

Port coordination, digital passes and compliance support

MXP said the visitor management system covers registration, approval and the issuance of digital visitor passes, with passes incorporating port and pier profiles and automated communication with port agents. For arrivals, MXP said digital pre-registration can speed up check-in and enable visitor passes to be stored in Google Wallet or Apple Wallet.

MXP also presented the visitor feature as a way to reduce manual workload and improve coordination between shipboard teams and shoreside stakeholders involved in access control. The company said the system supports compliance by transferring required information from the visitor portal to port authorities through automatic data transfer.

• Administrative workload reduction: MXP said web-based self-registration and automated approvals are designed to reduce manual effort.
• Broader access scenarios: The company said the workflow can support group handling, including travel agent visits, and help manage access for drydock workers and contractors.
• Shore-side coordination: MXP said visitor information can be automatically forwarded to port agents to support access processes.
• Compliance handling: MXP said automatic data transfer can move required information to port authorities.

Cloud or on-premise deployment options

MXP said the MXP365 Digital Guest Journey is available as a cloud-based solution or deployed on-premise, positioning the two options to accommodate different cruise line IT approaches. Across the new messaging and visitor modules, the company emphasized automation and centralized workflows intended to help shipboard teams deliver information faster, manage changes and coordinate access-related processes within a single MXP365 environment.

MXP said the new capabilities are designed to be used across key moments of the guest journey, from pre-cruise communications to onboard engagement and access management, with messaging distributed through app, in-cabin and shipwide digital channels.

Frequently Asked Questions (FAQs)

What is MXP365 Messaging?

MXP365 Messaging is a communication tool integrated into the MXP365 Digital Guest Journey that centralizes guest communications and distributes messages through the MXP365 app, MXP iTV and MXP digital signage.

When can cruise guests use MXP365 Messaging?

MXP said the messaging capability is available pre-cruise, onboard and post-cruise.

How does the visitor management feature work?

MXP said passengers can invite visitors through the MXP365 Guest App, visitors then self-register online, requests move through an automated approval workflow, and a digital visitor list is used to streamline check-in. MXP also said the process can generate digital visitor passes that can be stored in Google Wallet or Apple Wallet.

What is the role of artificial intelligence in MXP365 Messaging?

MXP said artificial intelligence supports recommendations and real-time promotions intended to encourage participation in onboard activities and experiences.

Can the MXP365 Digital Guest Journey be deployed in the cloud or on-premise?

Yes. MXP said the platform is offered as either a cloud-based solution or an on-premise deployment.