JetBlue Vacations Expands Luxury Cruise Bookings via Paisly

JetBlue Vacations has added three luxury cruise brands, making Azamara, Seabourn, and Regent Seven Seas Cruises available for booking through Paisly, JetBlue’s wholly owned travel subsidiary.

The expansion adds higher-end options to JetBlue Vacations’ existing cruise lineup and arrives alongside a Royal Caribbean cruise sweepstakes with a prize valued at up to $4,999 that runs through Dec. 31, 2025.

What’s changing for JetBlue Vacations cruise shoppers

Paisly, which provides the cruise shopping, booking, and fulfillment operations behind JetBlue Vacations’ cruise channel, said the additions broaden the range of cruise styles customers can access through JetBlue’s vacation platform.

Jamie Perry, president of Paisly, framed the update as part of a larger effort to scale cruise capabilities for airline partners. “We set out to build the airline industry’s most thoughtful cruise fulfillment platform and the momentum is real,” Perry said.

How Paisly handles booking, support, and personalization

Paisly runs cruise fulfillment internally, including supplier relationships and customer support, with 24/7 assistance offered through its Helpful Humans team. Paisly has also said it has more than 300 dedicated crewmembers supporting its travel services operation.

JetBlue Vacations sells multiple travel products tied to JetBlue’s network, including flight + hotel packages, flight + cruise packages, hotel + points options, and standalone cruise bookings. The company also markets package pricing that includes access to the lowest available JetBlue airfare when customers book as part of a package.

Paisly has described its platform as using airline and customer data, including loyalty and behavioral signals, to present personalized offers in real time.

Plane to Port Commitment and what happens if flights disrupt embarkation

Paisly’s cruise fulfillment model includes its Plane to Port Commitment for trips purchased as a JetBlue flight + cruise package. The program is designed for situations where a flight delay could cause a missed cruise departure, and Paisly tracks disruptions that could affect embarkation.

If a disruption occurs, the commitment outlines potential remedies that can include rebooking the cruise, flying the traveler to the next port to rejoin the ship, or arranging an alternate vacation plan.

Perry said the company’s goal is to reduce the burden on travelers when disruptions occur by combining the Plane to Port Commitment with customer service support.

Loyalty: earning on both the airline and cruise side

JetBlue Vacations also positions its cruise channel around loyalty integration. On qualifying bookings, customers can earn TrueBlue points and tiles while still receiving rewards offered by the cruise line itself.

Perry described the pitch as a more seamless, linked experience across travel products. “When customers book through JetBlue Vacations, they’re choosing a smarter, more connected way to travel,” Perry told Newsweek.

What Azamara, Seabourn, and Regent Seven Seas Cruises add

Each new brand is associated with a different style of premium cruise product, from destination-intensive itineraries to all-inclusive luxury.

• Azamara: Known for destination-focused itineraries. The line has announced plans for 2027 that include 68 immersive cruises and six Grand Voyages, with longer itineraries listed at 35 to 41 nights, including sailings that feature cities such as Miami, Copenhagen, and New York.
• Seabourn: Focused on small-ship luxury, with itineraries spanning regions that include the Mediterranean, the Arctic, and Antarctica, alongside more traditional regional cruising.
• Regent Seven Seas Cruises: Positioned around all-inclusive luxury, including longer, wide-ranging voyages across regions such as Asia, Europe, Australia, and the Americas.

In announcing the broader expansion of luxury partnerships, Perry said, “By expanding our portfolio with luxe partnerships and growing into meaningful travel solutions, we blend cruise experiences with airline travel in a way that is effortless for customers.”

Sweepstakes timing and the next airline rollout

JetBlue Vacations’ cruise sweepstakes is being run with Royal Caribbean, one of JetBlue Vacations’ existing cruise partners. The prize is valued at up to $4,999, and the sweepstakes is scheduled to remain open through Dec. 31, 2025, with entry details posted on JetBlue Vacations’ sweepstakes page.

Looking beyond JetBlue, Paisly has said United Airlines will begin offering cruise products through Paisly starting in 2026, expanding Paisly’s cruise booking and fulfillment model to another major U.S. airline while JetBlue Vacations continues to build out its cruise portfolio.

Frequently Asked Questions (FAQs)

Which new cruise lines can JetBlue Vacations customers book now?

Azamara, Seabourn, and Regent Seven Seas Cruises are now available to JetBlue Vacations customers through Paisly.

What is Paisly’s Plane to Port Commitment?

It is a protection program tied to JetBlue flight + cruise packages that is designed to help if a flight delay could cause a missed cruise departure. Remedies outlined by Paisly can include rebooking the cruise, flying travelers to the next port to rejoin the ship, or arranging an alternate vacation plan.

Can travelers earn rewards for both flights and cruises when booking through JetBlue Vacations?

Yes. On qualifying bookings, customers can earn TrueBlue points and tiles while also receiving rewards offered by the cruise line itself.

How long does the JetBlue Vacations cruise sweepstakes run, and what is it worth?

The Royal Caribbean sweepstakes runs through Dec. 31, 2025, and offers a cruise prize valued at up to $4,999.

How can I enter the Royal Caribbean sweepstakes?

JetBlue Vacations directed customers to www.jetbluevacations.com/sweepstakes-cruise for rules and entry details. The promotion is scheduled to run through Dec. 31, 2025.

When will United Airlines begin offering cruises through Paisly?

Paisly has said United Airlines will begin offering cruise products through Paisly starting in 2026.