HX Expeditions Launches Black Friday Sale With Up to 40% Off

HX Expeditions’ promotion shows expedition cruising has joined the Black Friday price war, as premium operators race to lock in far-future sailings before rivals do.

HX Expeditions Launches Black Friday Sale With Up to 40% Off
Image Credit: Seatrade Cruise

HX Expeditions has opened a Black Friday sale offering discounts of up to 40 percent on select expedition cruises, with bookings available through Dec. 3, 2025. The promotion covers sailings in the 2025-26 season and selected departures in 2026-27, spanning polar regions and other remote destinations.

The sale lands during a crowded Black Friday period for the cruise industry, as lines compete with fare discounts, onboard credits and bundled perks to drive bookings for future sailings.

Booking window, eligible seasons, and where the HX sale applies

HX said the Black Friday deal applies to select itineraries during the 2025-26 season and certain departures in 2026-27, and it is open for bookings until Dec. 3, 2025. The promotion includes itineraries to Antarctica, Svalbard, Greenland, Alaska, the Galápagos Islands and the Northwest Passage, with HX also highlighting Norway sailings in its sale materials.

No official statement from a named HX executive or spokesperson was included in the available reports.

Maximum discounts by region

HX’s advertised maximum savings varies by destination. The line’s sale materials list the following top discount levels by region:

  • Galápagos Islands: up to 40 percent off select sailings.
  • Norway: up to 35 percent off select sailings.
  • Antarctica: up to 30 percent off select sailings.
  • Alaska: up to 30 percent off select sailings.
  • Greenland: up to 25 percent off select sailings.
  • Northwest Passage: up to 20 percent off select sailings.

HX’s sale materials also reference Svalbard departures within the promotional range, including spring itineraries tied to the start of Arctic daylight conditions.

What HX says is included in the expedition cruise fare

HX is positioning the promotion around expedition-style cruising that pairs guided off-ship activity with onboard programming. Across the discounted sailings, the line says pricing includes daily landings and immersive excursions, expert-led lectures and access to HX Science Centers, as well as meals, drinks and gratuities.

Highlighted itineraries and sample lead-in pricing

Alongside the destination-level discounts, HX spotlighted specific itineraries with example starting prices per person, including suite examples, across a range of lengths and regions:

  • Iconic Antarctica: The Explorer’s Route: Advertised at up to 30 percent off, with example pricing from $9,918 per person and suites from $14,067 per person, sailing on Roald Amundsen.
  • Ultimate Norway: Arctic Expedition under the Northern Lights: Advertised at up to 35 percent off, priced from $3,987 per person with suites from $6,777 per person, and described by HX as combining cultural experiences, wildlife viewing and Northern Lights opportunities.
  • Galápagos Islands: In Darwin’s Footsteps: A nine-day itinerary tied to the promotion’s highest advertised discount level (up to 40 percent), with fares from $6,009 per person and suites from $7,905 per person.
  • Northwest Passage: Through the Arctic Labyrinth: A 23-day itinerary discounted up to 20 percent, priced from $21,262 per person with suites from $29,667 per person, featuring a new Inuit-led excursion program developed in partnership with Arctic communities.
  • Alaska’s Inside Passage: Fjords of the Great Land: A nine-day itinerary discounted up to 30 percent, priced from $4,053 per person with suites from $6,810 per person, with HX describing options that include kayaking, hiking and scenic cruising.
  • Svalbard in Spring: The Return of the Sun: Priced from $7,325 per person with suites from $9,411 per person, with HX linking Svalbard sailings to its 130-year history of exploration and spring conditions that bring extended daylight and wildlife viewing opportunities.

How other cruise brands are competing on Black Friday

While HX’s promotion is centered on percentage-off pricing for expedition itineraries, several large cruise brands are advertising broader Black Friday deals built around steep fare cuts and packaged onboard benefits.

  • Norwegian Cruise Line: Advertises 50 percent off all cruise fares, and its Free at Sea package includes unlimited open bars, free WiFi, complimentary specialty dining and shore excursion credits.
  • Princess Cruises: Its Blue Friday promotion advertises up to $250 in instant savings and up to 50 percent off cruise fares, with third and fourth guests able to sail free on select bookings.
  • Virgin Voyages: Advertises 80 percent off the second guest fare and up to $400 in free drinks on cruises booked through 2027, with select voyages starting at $99 per guest per day.
  • Royal Caribbean: Advertises up to $1,000 in instant savings and free passage for third and fourth guests, plus an All-In Package priced at $109 per person per day that includes unlimited specialty dining and deluxe beverages.
  • MSC Cruises: Advertises fares as low as $199 per person and up to $1,000 in onboard credits, and also promotes a Kids Sail Free offer.
  • Celebrity Cruises: Advertises a 75 percent discount on the second guest fare, free passage for third, fourth and fifth guests on select sailings, and up to $1,000 in onboard credits.
  • Cunard: Advertises voyages starting at $899 per person, along with reduced deposits and onboard credits of up to $300.

Across the market, many advertised promotions are time-limited, with multiple offers running through Dec. 3, 2025, although some may extend depending on the cruise line and sailing. For travelers shopping 2025-27 departures, the mix of percentage discounts, bundled perks and family pricing is prompting comparisons across brands, itineraries and cabin categories before booking.

Frequently Asked Questions (FAQs)

What are the top Black Friday deals available for cruises?

Advertised offers include Norwegian Cruise Line’s 50 percent off all fares with its Free at Sea perks, HX Expeditions’ discounts of up to 40 percent on select expedition cruises, and Virgin Voyages’ 80 percent off the second guest fare with up to $400 in free drinks on cruises booked through 2027. MSC Cruises has also advertised fares as low as $199 per person along with onboard credits and a Kids Sail Free offer.

Which cruise lines are offering free passage for additional guests?

Promotions highlighted in the reports include Princess Cruises and Royal Caribbean offering free passage for third and fourth guests on select bookings, while Celebrity Cruises extends free passage to third, fourth and fifth guests on select sailings.

What destinations are included in HX Expeditions’ Black Friday expedition discounts?

HX’s sale covers select sailings to Antarctica, Svalbard, Greenland, Alaska, the Galápagos Islands and the Northwest Passage. HX’s sale materials also highlight Norway itineraries within the promotional range.

What does HX include with these expedition cruises?

HX says its expedition pricing includes daily landings and immersive excursions, expert-led lectures and access to HX Science Centers, along with meals, drinks and gratuities.

When do these Black Friday promotions end?

HX’s Black Friday promotion is available to book until Dec. 3, 2025. Other cruise line deals highlighted in the reports also generally run through Dec. 3, 2025, although some may extend depending on the cruise line and sailing.