Carnival Ticketless Excursion System Launch

Carnival Cruise Line is modernizing its shore excursion process with a new digital ticketless platform integrated into its HUB app. Initially piloted in Australia and in select Bahamas and Caribbean ports, the system uses guests’ existing Sail & Sign cards to check in, providing real-time updates, reducing paper waste, and enhancing the overall excursion booking experience.

Digitizing the Shore Excursion Experience

Under the upgraded platform, passengers can confirm shore excursion bookings by simply presenting their Sail & Sign card at the tour check-in point, eliminating physical ticket requirements. The HUB app offers critical information such as meeting times and locations, along with in-app alerts and details on last-minute availability. By centralizing bookings in the HUB app and leveraging shipboard technology, Carnival aims to improve guest satisfaction and operational efficiency.

Key Benefits for Guests and Operators

• Check-in with the Sail & Sign card, eliminating the need for paper tickets
• Real-time updates on availability and last-minute bookings
• Automated reminders for meeting points and departure times
• Instant registration and verification for tour operators

Phased Implementation and Timeline

This ticketless system was first piloted in Australia, with select Bahamas and Caribbean ports testing the service earlier this year. Carnival has announced the following gradual rollout plan:

• July 19, 2025: All shore excursions at Celebration Key, Grand Bahama
• Late 2025: Expansion to Bahamas, Caribbean, and Mexico itineraries
• By Summer 2026: Introduction on Alaska and Europe cruises

Upon the official opening of Celebration Key in Grand Bahama, passengers will be able to manage activities such as dolphin encounters or Lucayan National Park tours solely through the app. Christine Duffy, Carnival’s president, has described Celebration Key as a “game-changing destination,” emphasizing its role in enhancing the guest experience in the Bahamas.

Benefit and Accessibility Concerns

For most travelers, the ticketless process means fewer items to carry and faster check-ins, aligning with Carnival’s sustainability goals. Nonetheless, the move to a fully digital platform could present challenges for those less comfortable with mobile devices. Carnival provides onboard Wi-Fi to ensure guests can download and use the HUB app, and additional support is available to keep the system accessible for all.

Industry Implications

This step underscores a broader shift in the cruise sector toward digital solutions, including onboard management and streamlined booking systems. Carnival expects that by eliminating common pain points around shore excursion check-ins, the new platform will boost its competitive standing. As the cruise line prepares to transport more than 2 million passengers this summer, the ticketless approach highlights its dedication to enhancing guest experiences and supporting tour operator partners with real-time functionality.

Official Statement From Carnival Cruise Line

“Eliminating the need for physical tickets and streamlining the process of checking in for shore excursions will be a great benefit,” said Sam Ackrill, vice president of shore excursions for Carnival Cruise Line. “But the real-time functionality that’s built into our platform will give tour operators more opportunities and guests more choices.” Ackrill added, “Our new ticketless platform prioritizes convenience for our guests and equips our tour operator partners with better tools, making the shore excursion experience more seamless, efficient, and enjoyable.”

Frequently Asked Questions (FAQs)

What is the new ticketless platform and why is Carnival adopting it?

The digital platform integrates the Sail & Sign card with Carnival’s HUB app to eliminate paper tickets. Carnival aims to simplify guest logistics, reduce paper waste, and offer a more seamless check-in process with real-time booking updates and reminders.

When and where will the digital system be available?

The ticketless platform is already in use at select ports in Australia, the Bahamas, and the Caribbean, with a phased rollout plan: fully live for Celebration Key excursions starting July 19, 2025, expanded rollout in the Bahamas, Caribbean, and Mexico by late 2025, and further expansion to Alaska and Europe by summer 2026.

How will guests check in for shore excursions?

Guests simply present their Sail & Sign card at the designated meeting point. All relevant excursion details such as meeting times and locations are stored in the HUB app, thereby eliminating the need to carry physical tickets and enabling instant tour operator verification.

What if a guest has not downloaded the HUB app?

The HUB app is essential for receiving real-time reminders and updates. Carnival provides onboard Wi-Fi for app installation, and crew members are available to assist guests with the setup process.

Are there any concerns about accessibility for certain guests?

Some passengers, especially older adults or those less comfortable with mobile technology, may face challenges with the digital transition. Carnival is offering user-friendly support and resources to ensure that all travelers can benefit from the new process.

The phased rollout of this ticketless platform reflects Carnival’s ongoing commitment to innovation. By removing paper tickets, streamlining logistics, and utilizing real-time app functionality, Carnival and its tour partners strive to deliver a simpler, more convenient experience for millions of cruise passengers worldwide.