Hurtigruten Adds 2026 Nordic Voyages Mixing Sailing and Land Tours

Hurtigruten has added new voyages for its 2026 season across Norway, Svalbard and Iceland, pairing expanded touring formats with wave-season promotions aimed at both travelers and travel advisors. CEO Hedda Felin said the lineup is designed “to deepen our guests' connection to the Nordic and Arctic regions” and create “more meaningful ways to explore the North.”

A 2026 lineup that blends coastal sailing with land touring

Across the newly announced options, Hurtigruten is combining classic Norwegian coastal sailing with overland components such as rail journeys, flights between regions and overnight stays in northern accommodations, including the Kirkenes Snowhotel. Felin said the itineraries are meant to help guests “slow down, travel with purpose, and engage more deeply with the places and cultures” of the Nordic and Arctic regions.

The new routes run from 10 to 19 days, with inclusions that range from fjord rail travel to far-north experiences such as king crab fishing and wildlife touring during the Midnight Sun season.

Four new itineraries, with routing and headline inclusions

Hurtigruten detailed four itineraries for 2026, spanning Norway-only trips, a Norway-to-Svalbard route, and a longer program linking Finland, Norway and Iceland.

• Discover Norway with Summer Arctic Cabin Adventure (10 days): Starts in Oslo and includes a five-night Coastal Express voyage to Bergen, plus an overnight stay in a luxury Arctic fishing cabin at the Kirkenes Snowhotel and king crab fishing; from €2,480 per person.
• Best of Norway (12 days): Begins with two nights in Oslo, then flies to Kirkenes before sailing south on the Coastal Express to Bergen; returns to Oslo via the Flåm Railway and includes a fjord cruise in a UNESCO-listed fjord area; from €2,479 per person.
• Arctic Norway Frontier Tour (13 days): Launching in May 2026, this Oslo-to-Longyearbyen itinerary links the Flåm Railway and fjord cruising with a full northbound coastal voyage past the Lofoten Islands, Tromsø and the North Cape, then crosses the Barents Sea to Svalbard; includes a hybrid catamaran glacier and wildlife tour and a 14-course tasting menu at Huset; from 4,326 per person.
• Grand Nordic Adventure (19 days): Starts in Helsinki and travels through Finland toward northern Norway with stays in Arctic retreats and time at the Kirkenes Snowhotel, then continues with a scenic sail to Bergen and a flight to Iceland for a guided, six-day exploration focused on volcanic landscapes; from €5,995 per person.

A focus on the Coastal Express, plus Signature Voyages in the far north

Several of the new routes incorporate the Coastal Express, Hurtigruten’s longstanding Norwegian coastal operation that has run since 1893. The company is also continuing to build out its Signature Voyages, which it positions alongside the Original Coastal Express program.

Hurtigruten said it is doubling sailings on the Svalbard Line in 2026 after demand following the route’s 2023 debut. The company described the Svalbard Line sailings as operating during the Midnight Sun season and crossing the Barents Sea, giving passengers expanded opportunities to visit Svalbard during the period of extended daylight.

Wave-season discounts, onboard credit, and trade incentives

Alongside itinerary additions, Hurtigruten outlined wave-season promotions for UK travelers, with savings of up to 30% on select voyages departing between January 2026 and March 2027. Bookings under the campaign must be made by February 28, 2026.

Iain Powell, Hurtigruten’s Chief Commercial Officer, said the promotion “allows us to offer trade partners and guests strong value across both Signature and Original voyages.” The company said the offer includes discounts on Original Coastal Express sailings and on Signature Voyages such as the Svalbard Line and North Cape Line, with savings of up to 30% on full 12-day and shorter six- or seven-day coastal sailings and up to 25% on select Svalbard and North Cape departures.

Hurtigruten also said certain itineraries include a €250 onboard credit, including Follow the Northern Lights and the Original Astronomy Voyage.

For travel advisors, the company introduced a “Sell Three, Sail Free” promotion that awards free cruises to agents who book at least three cabins before March 1, 2026. Carly Biggart, Head of Hurtigruten in the Americas, said the company is reinforcing its trade support with exclusive promotional tools intended to maximize value for advisors and their clients. Hurtigruten also cited reduced single supplements on select sailings for solo travelers.

The company added that it has launched a dedicated promotional portal for advisors, with monthly updates aimed at consolidating offers, tools and resources.

Frequently Asked Questions (FAQs)

What is Hurtigruten’s wave-season campaign for 2026 and 2027 departures?

Hurtigruten’s wave-season campaign for UK travelers offers savings of up to 30% on select voyages departing between January 2026 and March 2027. The company said bookings must be made by February 28, 2026, and that discounts apply across Original Coastal Express itineraries and Signature Voyages, including the Svalbard Line and North Cape Line.

What benefits did Hurtigruten announce for travel advisors?

Hurtigruten announced a “Sell Three, Sail Free” incentive that awards a free cruise to travel advisors who book at least three cabins before March 1, 2026. The company also said it has introduced a dedicated promotional portal for advisors that is updated monthly with offers, tools and resources.

Which new 2026 itinerary ends in Svalbard, and when does it start?

The Arctic Norway Frontier Tour ends in Longyearbyen, Svalbard, and Hurtigruten said the itinerary is scheduled to launch in May 2026.

Which new itineraries include the Kirkenes Snowhotel?

Discover Norway with Summer Arctic Cabin Adventure includes an overnight stay in a luxury Arctic fishing cabin at the Kirkenes Snowhotel, and Grand Nordic Adventure also includes time at the Kirkenes Snowhotel.

Do any of the new itineraries include the Flåm Railway?

Yes. Hurtigruten said Best of Norway returns to Oslo via the Flåm Railway, and the Arctic Norway Frontier Tour also lists the Flåm Railway as part of the journey.

With departures planned across 2026, including the May launch of the Svalbard-ending itinerary and additional Svalbard Line sailings during the Midnight Sun season, Hurtigruten’s new season combines coastal sailing with land touring, while its wave-season and trade promotions run on set booking deadlines through late February and early March 2026.