Holland America Opens Black Friday Presale With Early-Access Codes

Holland America Line has outlined a Black Friday presale that gives travelers early access to the line’s advertised sale pricing ahead of the public launch.

The presale runs from Nov. 12 to 19, 2025, for guests who sign up and receive a code, with the broader Black Friday sale opening Nov. 20 and continuing through Dec. 4, 2025. Across the wider cruise industry, multiple major lines are also rolling out early Black Friday promotions for 2025 and beyond as they compete for holiday-season bookings.

How Holland America Line’s Black Friday presale works

Holland America Line said guests can sign up in advance to receive a code that unlocks early booking access during the presale window. With that code, travelers can reserve itineraries during Nov. 12 to 19 at the same Black Friday sale prices that will later be offered publicly.

Dan Rough, vice president of revenue management for Holland America Line, said, “This presale is a great way to get an early start on Black Friday savings.”

What Holland America Line’s Black Friday offer includes

The promotion combines fare discounts with onboard and booking incentives that apply across a wide range of sailing dates covered by the sale.

• Fare savings: Discounted cruise fares are advertised at up to 30% off, depending on the itinerary and sailing date.
• Crew appreciation: The offer includes free prepaid crew appreciation, a cost that is often added as part of onboard service charges.
• Lower deposit requirement: Deposits are reduced by 50%, which can lower the upfront cost to reserve a booking during the sale period.
• Additional guests in the same stateroom: Third and fourth guests sharing a stateroom can receive free or reduced fares on eligible sailings, based on the line’s offer terms.

Rough also emphasized the advantage of booking early, saying, “Those who sign up early can take advantage of exclusive access to our best Black Friday offers while securing their favorite sailing and stateroom across our global destinations.”

Key dates and eligible sailings for Holland America Line

Holland America Line said the promotion covers most cruises sailing from December 2025 through October 2027, including select longer itineraries.

• Presale access period: Nov. 12 to 19, 2025, for guests who sign up and receive a presale code.
• Public Black Friday sale: Begins Nov. 20, 2025, and runs through Dec. 4, 2025.
• Eligible sailing window: Most cruises scheduled from December 2025 through October 2027, including select Legendary Voyages and eligible back-to-back Collectors Voyages.

Select Legendary Voyages included in the promotion range from 25 to 59 days, according to the cruise line. Holland America Line has also said the Black Friday offer is combinable with its Have It All premium fare, depending on sailing and availability.

Destinations covered in Holland America Line’s promotion

Holland America Line’s sale spans a wide list of regions across its deployment, including the line’s core itineraries and longer-format sailings.

• Alaska cruises and Cruisetours: Alaska is included in the destination list provided for the promotion.
• Caribbean: Caribbean itineraries are among the regions included under the sale.
• Canada and New England: The promotion lists Canada and New England as eligible regions.
• Mediterranean: Mediterranean sailings are included in the destination list.
• Northern Europe: Northern Europe is listed among eligible regions.
• Panama Canal: Panama Canal itineraries are included, and the line has also highlighted the route among popular options.
• Mexico: Mexico appears on the list of regions covered by the promotion.
• Hawaii: Hawaii itineraries are included in the eligible destination list.
• Pacific Coast: Pacific Coast sailings are listed as part of the offer’s coverage.
• South America and Antarctica: The promotion includes South America and Antarctica.
• Tahiti: Tahiti is included among the listed destinations.
• Asia: Asia is listed as part of the promotion’s destination coverage.
• Australia and New Zealand: Australia and New Zealand are included among eligible regions.

Other major cruise lines rolling out Black Friday deals

Beyond Holland America Line, multiple brands have already launched early Black Friday presales and promotions, ranging from discounted fares to onboard perks and bundled packages.

Royal Caribbean’s “Beat the Clock” sale

Royal Caribbean has launched its “Beat the Clock” Black Friday sale, with discounts that vary based on booking dates. The promotion includes up to $1,000 in instant savings, complimentary fares for third and fourth guests in staterooms, and up to 50% off cruise extras such as dining and internet packages.

Booking windows for specific discounts run through Dec. 8, 2025, and cover sailings from November 2025 through the end of 2026. Royal Caribbean has said the deals exclude certain peak holiday and summer cruises, as well as Alaska cruisetours, and include onboard credits of up to $900 for select itineraries.

Norwegian Cruise Line’s “Free at Sea” return

Norwegian Cruise Line has launched what it calls its largest sale of the year, offering 50% discounts on all cruises across its fleet. The promotion also marks the return of the line’s Free at Sea package, which bundles perks including an unlimited open bar, specialty dining, WiFi, and shore excursion credits, with Norwegian citing savings of up to $2,000.

Norwegian said the deal extends across its lineup and includes new ships Norwegian Aqua and Norwegian Luna, set to debut in 2025, with itineraries spanning the Caribbean, Europe, and Asia.

Virgin Voyages’ discounts and bar credits

Virgin Voyages is promoting a Black Friday sale that includes an 80% discount on fares for second guests sharing a stateroom, along with up to $400 in bar credits. The line said select sailings are priced as low as $99 per night, per guest, which it described as its lowest rate ever offered.

The deal is valid for bookings made through Dec. 4, 2025, with itineraries extending through 2027. Highlights include themed sailings such as a solar eclipse cruise and routes to Alaska and the Mexican Riviera aboard the line’s new ship Brilliant Lady.

Luxury, expedition, and other niche offers also in the mix

Several smaller and luxury-focused lines are also advertising Black Friday promotions. MSC Cruises has announced flash sales starting at $159 per person, while Oceania Cruises is offering up to 50% off fares on more than 170 voyages.

Other offers mentioned across the market include 40% off select Atlas Ocean Voyages sailings, two-for-one fares from Scenic Group, and free onboard credit from Crystal Cruises. On the expedition side, HX Expeditions is advertising fare reductions of up to 40%, and National Geographic-Lindblad Expeditions is offering exclusive discounts on specialty journeys, including Arctic and Patagonia itineraries.

Some cruise lines are also emphasizing add-ons beyond fare cuts. Margaritaville at Sea and Seabourn are among the brands highlighted for promotions that include value-focused extras such as unlimited drinks, WiFi, or onboard credits.

With Holland America Line’s presale running through Nov. 19 and its public sale continuing to Dec. 4, 2025, many travelers considering 2025 to 2027 sailings will be watching booking windows and eligibility rules closely as Black Friday offers roll out across the industry.

Frequently Asked Questions (FAQs)

When does Holland America Line’s Black Friday presale start and end?

The presale runs from Nov. 12 to 19, 2025, for guests who sign up and receive a code. Holland America Line’s public Black Friday sale begins Nov. 20, 2025.

How long does Holland America Line’s Black Friday sale run?

Holland America Line’s Black Friday promotion runs through Dec. 4, 2025.

Which Holland America Line cruises are eligible for the deal?

The offer applies to most sailings scheduled from December 2025 through October 2027. Holland America Line has also said select Legendary Voyages ranging from 25 to 59 days are included, along with back-to-back Collectors Voyages on eligible combinations.

Can Holland America Line’s Black Friday offer be combined with the Have It All premium fare?

Yes. Holland America Line has stated the Black Friday offer is combinable with the Have It All premium fare, depending on sailing and availability.

Are there any restrictions on these Black Friday offers?

Yes. Royal Caribbean’s promotions exclude Alaska cruisetours and certain peak-season sailings. Celebrity Cruises excludes its Galapagos Island itineraries from Black Friday discounts, and travelers are advised to review each cruise line’s terms and conditions before booking.